Social Media Marketing Consultant
Lagos, Lagos, Nigeria
• Contents creation and review, contents curation, article writing & distribution and contents marketing• Development of marketing programs, strategies and budget.• Budget implementation and monitoring• SEO/SEM/SERP optimization utilizing third-party software for all contents on websites, social media platforms, and online search engines.• Social media managements: Manage online presence with daily monitoring and responding to social platforms/channels (Facebook, Twitter, Instagram, TikTok, Snapchat, and YouTube.)• Increase customer engagement• Online reputation management (ORM): Manage our online reputation defense efforts by monitoring and responding to online reviews on various websites (Yelp, Google Reviews, Glass Door, Google My Business, Facebook, etc.).• Ecommerce design, ecommerce optimization and marketing• Support our current field face-to-face marketing teams.• Social media marketing: Design, create and manage promotions and social and marketing ad campaigns, using Facebook ads, Twitter Ads, YouTube Ads, Instagram Ads, LinkedIn Ads.• A/B testing to optimize digital marketing performance.• Campaign optimization and monitoring• Return on investment (ROI) analysis, in respect of Ads placement• Landing page, Dashboard, CRM Design and Admin panel design• Email Marketing, email automation, newsletter design and distribution.• Multi-level/ affiliate marketing (MLM)• WhatsApp Marketing• Competitors analysis• Social media brand management, social bookmarking and Link Building• Conversion rate optimization (CRO)• pay-per-click advertising and Amazon advertising.• Web data analytics, pixel, social media analytics and data Visualization• Market analysis & market strategy• Media planning & placement• Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.• Overseeing and managing all contests, giveaways, and other digital projects.