Samuel Han Email & Phone Number

Up Learn is the UK’s leading STEM online learning platform for A-Level students. As Growth Manager, I played a pivotal role in driving rapid growth from 20,000 users in 2022 to achieving 33% market penetration among students taking our subjects and 25% market share among A-Level school providers.I led multiple initiatives that delivered triple-digit YoY growth in combined B2B and B2C revenue, including:• Digital Marketing Strategy: Implemented paid search, social media, content marketing and account-based marketing campaigns to increase yearly B2B leads by 194% and B2C sign-ups by 95%• Website Optimisation & Traffic Growth: Led improvements to SEO, website architecture and key landing pages, boosting annual traffic from 2.2M to 11.8M visits and enhancing B2B landing page conversion rates by 45%• Market Segmentation & Product Marketing Strategy: Updated B2B and B2C customer segments and value propositions through in-depth market research, including market sizing, pain point analysis, user interviews and testing, and competitor benchmarking• Pricing & Product Strategy: Implemented a pricing and product configuration transformation strategy, increasing revenue through seasonal discounts and launching a B2C monthly subscription model• KPI Monitoring & Reporting: Developed and managed dashboards for tracking B2C and B2B revenue KPIs, providing actionable insights and weekly reports to the senior leadership team, enabling data-driven decision-making.Key skills:• Google PPC, SEO & SEM, LinkedIn Ads, Twitter/X Ads, TikTok Ads, Youtube Ads, Meta Ads• Website Analytics - Google Analytics, Tag Manager, Looker Studio, Ahrefs, Semrush, Jitsu• Email Marketing & CRM - Hubspot, Intercom, Mailchimp• Business Intelligence - Excel, Lightdash, SQL• Pricing and WTP Analysis - Conjoint Analysis, Max/Diff, Van Westendorp, Concept Testing• Website Optimisation - Wordpress, Nelio A/B

Seoul, South Korea

RTSEDU is a tutoring company based in Seoul, Korea with over 20 years experience delivering SAT, ACT, IB and AP instruction. I helped to build and launch an online and blended SAT/ACT learning platform that would improve learning outcomes and enable RTSEDU to expand into international markets.http://www.rtsedu.com/• Designed and delivered improvements to the diagnostics and routing system using 4CSoft's LMS and analytics platform - https://www.4csoft.com/• Conducted market research to identify target global markets, define product value propositions and develop GTM strategies

London, England, United Kingdom

• Designed and delivered bespoke curriculum for ‘golden group’ Year 11 class with special educational needs and significant gaps in curriculum knowledge due to school closures: avg. GCSE predicted grade 2.67/9; avg. grade achieved 4.25/9. Increased average class attendance from 64% to 87% relative to previous year.• Developed blended online learning model for Y9 (cohort) and Y11 (class): mapped and interleaved retrieval practice, produced automated formative assessment/feedback, live lesson resources and interactive video lessons. Y9 English had highest virtual engagement during lockdown by cohort subject.

Peterborough, United Kingdom

• Awarded 'Outstanding' Qualified Teaching Status• Delivered improvements to English curriculum: analysed assessment data to identify gaps in knowledge, integrated spaced retrieval practice across units to embed understanding of key techniques and terms, designed a system of independent, differentiated vocabulary acquisition, resulting in 12% (avg.) improvement on end-of-term assessments relative to previous cohort. • Launched A-level Criminology (WJEC) in collaboration with social sciences department – highest take up at A-level (23 students).• Coached three high-performing college applicants from class of 2020 – two received offers to Oxford and Cambridge University, one a full scholarship to Pomona College via Sutton Trust; first Oxbridge/US acceptances in school’s history.• Behaviour Mentoring: Mentored LAC, NEET student through Year 11, increasing overall attendance from <30% to 78%+ and decreasing removals from lesson by 64%• Basketball Coach KS3-5: Won Peterborough Schools U16 Basketball Tournament in 2018, 2019Grew KS3 Basketball club from 0 to 40+ weekly members, with teams at every year group + women's team• Debate Club Coach KS3-5: Started club in 2019, grew to 35+ members and two weekly sessionsParticipated in Cambridge Schools Debating Competition, with sixth form team placing first or second in 3/4 debates

The Young Belt and Road (YBNR) International Forum is an annual, fully-funded three-day conference which connects talented university students and young professionals from around the world to reimagine the future of international development through the Belt and Road Initiative. As a member of the executive committee, I led on recruitment strategy and coordinated with key stakeholders from Zheijiang University and Suzhou Intermediate People’s Court (now Suzhou International Commercial Court). - Designed and led the implementation of a rigorous three-stage selection process - Managed a team of five recruitment officers who processed a competitive pool of 700+ applications over a three-month period, selecting 50 delegates representing 40+ nations - Facilitated a research workshop examining the socio-economic impact of the Belt and Road, with a focus on sustainability and local capacity-building through education and skills-transfer programs - Evaluated examples of best-practice, such as the Kenya-China TVET project and presented policy recommendations to a panel including members of the Standing Committee of the NPC and the Legislative Party of Hong Kong.For more information:https://www.youngbnr.org/our-projects

• Developed an automated learning platform assessing understanding of GCSE English content: mapped progression of key knowledge from granular concepts to macro-themes, created reliable diagnostic questions.• Consulted UX and back-end developers on improvements to the teacher platform, wire-framing features such as the 'Insights' page, student-level metrics such as best/worst/average score and 'mastery', and CSV download/export functionality.

London, United Kingdom

• Acquired and managed three client projects from pitch to execution: presented sales pitches, conducted needs analyses and developed project briefs, selected project teams, managed stakeholder relations and oversaw project deliverables• Led the selection and training process of 25 consultants from a pool of ~300 applicants, in collaboration with consultants from Nous Group

London, United Kingdom

• Worked with national director of World Vision Angola to organise a fundraising strategy for USD 4.5M expansion of an EC WASH project. Led a team which prepared the pitch for CSR grants: estimated the social return on investment of 900 water wells, created an operating cost breakdown for the project and a model for a post-project community enterprise, decreasing overheads by 34%.• Led a team of six undergraduate and postgraduate student consultants in reorganizing the financial operations of a National League 1 Rugby F.C.’s youth academy for at-risk students in Greater London (only first-year project lead for 180DC LSE). Established recruiting partnerships with local secondary schools and registered the youth academy as a non-profit CIC.

London

• Worked in a small team (manager, associate, intern) to win bids for nation-wide children's services. Conducted needs analyses of government tenders, researched internal capabilities, supported bid-writing process. • Designed and launched a research initiative for Barnardo’s London regional director identifying best practice in service provision for ~120,000 undocumented children in London: led monthly status reports with senior stakeholders, oversaw project timeline, presented progress on key deliverables, relevant changes in scope, and internal risk assessments. Developed external partnerships with academics, executives of advocacy and legal advisory organisations and managers from Barnardo’s children’s services and BD to coordinate research.Research report: https://www.barnardos.org.uk/research/it-was-they-cut-all-my-dreams-emotional-health-and-wellbeing-undocumented-children-london

London, United Kingdom

Served as the Hall’s first point of contact with LSE and coordinated with the Hall Committee and wardens to encourage the wellbeing of the residents of the hall, organize events, and account for the investment of committee funds. Organized a Fresher’s week diversity awareness campaign with the presidents of LSE Halls and the UG Director of LSE.