Hans Peterson Email and Phone Number

Lead portfolio strategy and a team of three marketers responsible for product portfolios generating over $700M in annual revenue. Manage portfolio and P&L forecasting, performance reporting, and innovation tracking to maximize profitability and penetration. Partner closely with sales to understand customer value drivers and lead Phase Gate innovation projects from concept to successful launch. Other activities include: -Develop and facilitate content to teach Strategic Planning to new Ecolab marketers through Marketing Foundations program-Serve as E3 mentor for marketing associate through organization to empower and develop women leaders-Lead activities to recruit, teach, interview, and select new talent through Carlson MBA Marketing recruiting team

Led and supervised the marketing team responsible for ~$100M in Foodservice and Hospitality distribution business. Developed and executed strategy for two co-branded product lines and oversaw three distinct product portfolios. Served as the lead point of contact for distribution sales, finance, and R&D partners to help drive sales, onboard new partners, and launch innovation. Additional activities included leading a cross-functional team on planning and execution of presence at a national food industry tradeshow, partnering with divisional leadership on the negotiation of a multi-year distribution contract, developing and facilitating marketing training content, and leading the acquisition activities of an MBA recruiting team.

Lead business strategy and growth innovations and initiatives for the Pest Elimination's Global Food and Beverage and Industrial segments. Partner with Food and Beverage Corporate Accounts team on achieving sales goals for new digital innovation, lead the development of a global Phase 0 Innovation project and a cross-functional project team including representatives from sales, RD&E, operations, and marketing communication. Additional activities involve co-teaching a Strategic Planning class as part of Ecolab's required Marketing Foundations course and supervising and developing an MBA intern responsible for a segmentation analysis of the Food and Beverage industry.

Led business strategy for pest elimination services in the hospitality industry. Key contributions included coordinating the development, launch, and sales messaging of an innovative new hospitality service program generating over $2M in annual revenue, leading the cross-functional global launch of a new proprietary restaurant technology recognized by the National Restaurant Association's Kitchen Innovation Award, and coordinating the development of a new global disinfection service in response to COVID-19 that delivered over $13M in sales in 2020.

I worked on a team of four consultants on a 14 week project for a Fortune 500 client to solve business challenges within multiple levels of their organizational structure. In my role, I researched and evaluated company behavior and internal department relationships through over 20 in-depth interviews and industry benchmarking. I also assisted in the development, dissemination, and analysis of a survey that yielded record participation and new insights that informed a comprehensive data collection and analysis strategy. Finally, I led the final presentation of strategic recommendations to key stakeholders and members of the client team.

Completed two consulting projects and presented recommendations to senior marketing leadership: a psychographic segmentation of the hospitality industry and a global market sizing.

In establishing this new role, I collaborated with leadership in the Office for Student Affairs to design and implement a centralized annual strategic assessment process for the 16 student affairs units at the University of Minnesota. My assessment responsibilities also included co-chairing a 18 member unit-wide Strategic Assessment Committee and working directly with unit leaders to coordinate four comprehensive external unit reviews. I also served as a primary advisor and research analyst for the Dean’s leadership team. My projects involved conducting research and synthesizing findings into final reports and recommendations on issues ranging from institutional responses to student protests, to Title IX hearing procedures, to institution-wide marketing campaigns for academic integrity.

As a Director for a unit of 24 full-time professional staff, I provided strategic direction and leadership for the College of Education and Human Development’s admissions recruiting, academic advising, and career services. In addition to directly supervising a 6-member leadership team and managing an annual budget of over 2 million dollars, I worked with staff to establish a new cross-division data collection and reporting process and I negotiated two new formal partnerships with external units. I also represented the unit on three University-wide administrative University committees and regularly presented the unit’s accomplishments and progress to audiences composed of students, parents, and internal stakeholders.

I taught a class of approximately 30 undergraduates in a for-credit course intended to help them make responsible personal decisions about graduate and professional school options and to navigate the application and funding process. At the conclusion of the course, I received a mean rating of 5.91 on a scale of 6 in the students' review of teaching, an assessment measuring instructor preparation, feedback, and clarity of content delivery.

In this role, I was responsible for the extracurricular involvement and leadership development of over 200 MBA students involved in 20 student organizations. In this capacity, I also directly supervised three experienced professionals and coordinated three annual signature program-wide events. I was also recognized for my research and program evaluation experience, and, after successfully leading a team of colleagues in implementing a new annual assessment process, I was recruited to conduct and report market research on the part-time MBA student market. While at Carlson, I executed a side project related to my graduate research when I designed and delivered a new teamwork and leadership training session for all Full-Time MBA students that was rated by participants as one of the top 3 sessions out of the 24 offered during orientation.

While pursuing my master's degree full-time, I worked 30 hours per week advising student leaders, monitoring their assessment and growth using student development outcomes, and engaging in goal-setting and monitoring.

For my Evaluation Studies graduate minor, I partnered with stakeholders at the Minnesota AIDS Project to design and conduct an evaluation and make recommendations on the development of their HIV Instructor certification program.

In my four years at Carleton College admissions, I routinely composed and delivered information sessions for up to 100 students, parents, and counselors. I was also appointed to hire, train, and supervise 10 student fellows responsible for interviewing prospective students. After my first year in the role, I was selected as the lead coordinator of three annual campus-wide overnight programs hosting 300 admitted students and their families.

As an implementation specialist at Epic systems, I managed the implementation of EpicCare Ambulatory software for a large urban hospital system through collaboration with 10+ hospital stakeholders and a 5-person Epic technical team. I also led and facilitated meetings for 10-15 client healthcare practitioners to develop and customize workflows and subsequently worked with client end-users on change management post-implementation.