An education sector professional, I have led Admissions and Communications at private universities in India. I carry on-ground experience of the Indian education ecosystem across K12 and higher education, an ability to communicate institutional vision so as to bring value to stakeholder communities, and a track record as a growth strategist. I have been associated with education and human capital for a decade, having earlier worked in traditional and internet media, and consulting. Today, I lead Edside Ventures, where we curate, develop and manage digital content assets for educational institutions. At Edside, our approach is strategic and collaborative, grounded in ideas of 'noble competition' that we believe is apt for education. It draws on a deep understanding of communication, instructional design and technology to showcase teaching and learning. It is purpose-driven, in the quest to take learning to ever-larger communities in a way that brings out the enduring value of educational institutions. My alma maters: Faculty of Management Studies, Delhi University and St. Stephen’s College, Delhi University. I am currently pursing a doctoral programme at the Management Development Institute, Gurugram, India. I have been Professor of Practice at prestigious B-schools and have a deep interest in Instructional Design, new-age curricula and e-learning.