Following a long career within the ferry industry with companies like Stena Line (CIO) and DFDS (senior advisor) I have gained rich experience of how the ferry industry and their reservation systems support, or do not support, the commercial business. In addition, my role as facilitator for the Ferry CIO forum, including 10+ major ferry operators in Europe, for more than 10 years has given me a broad insight in how the business works.Hence my major conclusions❌ Reservation systems are too complex to manage and requires dedicated experts❌ The architecture is not matching the need of flexibility and the very fast change of the ferry business – time to market is essential❌ It is far too complicated and time-consuming to implement today’s systems due to complex design and the inability to quickly.All the above has resulted in a new Reservation system called Lighthouse – something that now is developed and provided by Ferry Systems International in Gothenburg Sweden, where I work as Senior Advisor.The major benefits of Lighthouse are:✅ New system, built with future-proof technology by people that have worked in the ferry business for many years.✅ Easy to handle and quick to implement and no technical expertise needed.✅ SaaS (Software as a Service), pay for what you use. Other business models are available.✅ Complete both for Passenger and Freight, set up with a collection of sub systems that are replaceable and easy to modify.✅ Cloud-based and fully scalable for all kinds of volumes and frequencies – suits all ferry companies.Combining our experience from the industry, together with a vast knowledge in building it systems, our customers are in good hands. If you want to know more about me and Lighthouse please feel free to connect me here on LinkedIn or with the below contact details. Email: hans@ferrysystems.comPhone: +46 704 830280