Senior executive with over 20 years of marketing and business development experience in Sports & Entertainment, Broadcast & New Media, and ResearchActing Chief Marketing Officer recognized in the industry for innovative and outperforming campaigns that increase brand resonance, revenues, fan base, LTV, viewership, partner activity, and related KPIs• Expertise includes strategy development and execution, brand positioning, P&L and portfolio management, direct-to-consumer and trade marketing, multicultural and international targeting, media mix performance and budget optimization, event management, business development and sales, research and analytics, and agency and talent management• Proven track record of increasing brand awareness and loyalty, growing fan base and revenue, leading consumer and product marketing, developing and managing events, negotiating and delivering commercial deals, overseeing operations, and opening new markets and distribution channels• Extensive experience in marketing sports and demonstrated success in various content, broadcast and distribution business models, including streaming and traditional TV services, B2C, and B2B. Deep knowledge and understanding of Millennial, Gen Z, Hispanic, and International cultural nuances---Skilled team leader who is adept at building trust, inspiring others and driving results through effective planning and execution, communication, and collaboration• Creative, analytical thought strategist that couples keen diplomacy and supervision with strong presentation, interpersonal, and adaptability skills• Passionate sports marketer with superior business acumen, integrity, data-led mindset, and entrepreneurial spiritSPORTS PORTFOLIO:• FIFA World Cup, Qualifiers, Club World Cup, Confederations Cup, and International Friendlies• USMNT, USWNT, Mexico, Brazil, and England National Teams• UEFA Champions League, Europa League, and Super Cup• CONCACAF Gold Cup, Champions League & Women’s Championship• CONMEBOL Copa America, Copa Libertadores, Copa Sudamericana & Recopa• MLS (incl. MLS Cup) & SUM• Liga MX, Copa MX, Ascenso MX & Friendlies• English Premier League & FA Cup• LaLiga, Copa del Rey & Spanish Super Cup• Serie A• Bundesliga & DFL-Super Cup• Olympic Games• NFL (incl. Super Bowl)• MLB (incl. World Series)• NBA (incl. The Finals)• College Sports (The Power 5)• PBC, UFC & WWE• NASCAR• US OPEN• USGA, etc.---Bilingual executive (English & Spanish) authorized to reside and work in the U.S., Peru, Italy, and European Union countries. Intermediate level of Portuguese