Hans Christian Ferdinand Email & Phone Number

Jakarta, Indonesia

Jakarta, Id

Jakarta, Indonesia

Responsibility• Manage SEO Team (Technical / On-page, Partnership, and Off-page team) on a daily basis to achieve the company's target• Develop and implement strategic SEO initiatives• Setup team's yearly and monthly budget• Directly leading the project with the Google Indonesia & Global Team (Google Search, ViTA, Google Media Action, Google Product Team)• Organizing Media / Publishers Campaigns with the team to help visibility in Google Search and community• Creating the company’s yearly and monthly Organic Traffic & Conversion target• Working closely with Campaign, Brand Awareness, Performance Marketing, and Content team• Working closely with SEM (Performance) team to select and optimize keywords and decrease Ads Budget• Working closely with Product & Engineering team to solve technical issues, create impact innovation, and increase user quality• Process and Presenting Data to stakeholders• Monitoring industry trends and staying up to date on SEO best practicesProject Highlight• Partnership with Google Team to handle VOD (video-on-demand) appearances. Increasing 300% YoY.• Partnership with Google Team to promote FIFA World Cup Qatar 2022 throughout Indonesia. Reaching more than 1 Billion appearances.• Leading ASO A/B Testing Projects• Task & Duties• Initiating schedule page project to show TV Schedule to Vidio users

Greater Jakarta Area, Indonesia

This is a Pro-bono work.Audit, create and implement SEO strategy for the website.

Jakarta, Indonesia

Optimizing organic traffic of all ShopBack’s Country

Greater Jakarta Area, Indonesia

Gedung Kawan Lama, Jakarta Barat

- Set targeted keyword for every page in Ruparupa- Perform ongoing keyword discovery, expansion, and optimization (working together with merchandise and marketing team)- Research and implement search engine optimization recommendations- Research and analyze competitor organic links- Develop & Implement schema.org, open graph, metadata and create a strategy around it- Creating Page Template to maximize SEO experience- Recommend and responsible for auditing the website architecture, content, linking and other factors to improve organic positions for target keywords according to Search Engine Rules- Responsible for technical development research and implementation for Ruparupa from SEO Point of View- Develop and responsible (outbound, inbound, external, internal) link building strategy team- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in organic search campaigns- Track, report, and analyze website analytics and organic campaigns (GA, GSC, AdWords, SQL, Google Data Studio, etc.)- Manage organic campaign expenses, staying on budget and estimating monthly costs - Optimize copy and landing pages for search engine marketing & related division- Work with the development team to ensure SEO best practices are properly implemented on newly developed code- Work with editorial, marketing, web content teams to drive SEO in content creation and content programming- Working together with media & network for implementing advertorial & editorial campaign- Lead and prepare SEO Team for link building strategies and website content optimization- Maintain Ruparupa's Blog as a whole - Full StackCurrent Project:a. Lead Ruparupa Internal Site Search development team on improving new formula & algorithm for a better internal product search accuracy and relevancy in Ruparupa.comb. Member of Ruparupa 2.1 UI/UX Quality Assurance team (Desktop, Mobile, and Apps [later])

Greater Jakarta Area, Indonesia

Bandung Dan Sekitarnya, Jawa Barat, Indonesia

Bandung Dan Sekitarnya, Jawa Barat, Indonesia

Bachelor'S Degree, Linguistics, 2.89

Activities and Societies: Marantha Student Activity Awards Winner | Unit Kegiatan: Voice of Maranatha - 2010-2012 Ketua Pendamping.

Graphic Design

Activities and Societies: VOM - Anggota, Pengurus

Lulus, Ips

Activities and Societies: Anggota OSIS