Porch is a venture-backed hyper-growth tech start-up in the home services space creating a market place for homeowners and professionals to connect seamlessly. We recently raised $65 Million in Series B funding. MARKETING LEADERSHIP: Lead marketing for Porch's Premium Professional Business, the company's flagship product and business. Responsible for customer acquisition and retention across online and offline channels to maximize customer lifetime valueTEAM BUILDING: Hired and built a marketing team of 10 from the ground up, directing functions including SEO, SEM, loyalty marketing, lead gen, analytics, affiliate marketing, operations and product marketingGROWTH: Consistently grew user base by 30% MoM through new channel activation, SEM, ping post system integration, partnership expansions, etc. Instituted testing frameworks for growthCUSTOMER RETENTION: Spearheaded and scaled customer loyalty programs from ideation to implementation to reduce customer churn and increase repeat usage MARKETING ANALYTICS: Created and implemented marketing metrics for goal-setting, tracking and reporting to measure program performance and channel effectivenessLEAD GENERATION: Architected the company's lead gen platform and developed the algorithms for dynamic bidding, lead purchasing and lead distributionBUDGET MANAGEMENT: Reduced marketing spend by 75% over 2 months through performance optimizations, tracking and reporting and channel managementPRODUCT MANAGEMENT: Prioritize product features and tools and influence the product road map for leads platform, pro experience, pro onboarding and the mobile app.

zulily is a multi-billion dollar e-commerce retailer for moms, kids and babies and was one of the fastest growing e-commerce start-ups of all time. Report directly to the SVP of Marketing.P&L MANAGEMENT: Managed P&L for zulily International and turned around an unprofitable business to a high margin growth opportunityCUSTOMER LIFETIME VALUE: Owner of LTV for international customers. Built the LTV model and grew LTV for Canadian customers by 2x through increased activation rates and repeat purchases. PRODUCT STRATEGY: Owner of product strategy, roadmap, features, customer experience and site optimization for zulily's international properties including website and mobilePERFORMANCE MARKETING: Led customer acquisition for zulily international across multiple channels including SEM, display, affiliate programs, remarketing and offline. CUSTOMER RETENTION: Designed and customized customer retention strategies for international customers including audience/country specific email campaigns, holiday offers and sign up flows. NEW MARKET ENTRY: Launched zulily Canada and doubled sales in 3 monthsBUSINESS DEVELOPMENT/ DEAL NEGOTIATION: Initiated, negotiated and finalized multi-million dollar deals with vendors and partners. Managed relationship from start to finish.CROSS FUNCTIONAL LEADERSHIP: Drove large-scale initiatives involving multiple stakeholders and cross-functional teams comprised of tech, marketing, operations and finance. Worked across the company to ensure success of strategic programs from strategy to execution.

Focused on digital marketing strategy and corporate business strategy. Representative projects:GO-TO-MARKET STRATEGY: Created the go-to-market strategy for $130B+ wireless provider's local advertising and deals platform including opportunity sizing, business models, targeting and positioning, value proposition and business case developmentE-COMMERCE STRATEGY: Assessed global retail web strategy for $80B+ consumer electronics conglomerate emphasizing web marketing capabilities and feature optimization; developed comprehensive business case to drive multi-channel revenue growth, site traffic and conversion ratesPRODUCT DEFINITION: Defined and created the product vision and business requirements for $80bn technology company's digital content platform to enable international scaleability PRODUCT MANAGEMENT: Managed cross-functional project team of engineers, developers, marketers, and technicians to develop a real-time social media analytics tool for leading motion picture studioMERGER & ACQUISITION: Served as lead M&A advisor to buy-side client seeking international expansion. Responsible for target identification, due diligence, valuation and deal negotiation

MBA Intern in Strategic Investments group. INDUSTRY AND COMPETITIVE DYNAMICS: Performed comprehensive analysis of US telecom industry emphasizing customer lifetime value, competitive analysis and scope and scale advantages of market leadersBUSINESS ANALYSIS: Identified and quantified drivers of market performance with respect to regional 3G deployment including customer segmentation, competitive dynamics, distribution channels and network quality

FINANCIAL STATEMENT ANALYSIS: Managed large cross-functional teams in 20+ countries in the financial audits of Fortune 500 companies. Served as trusted financial advisors to senior leadership and board of directors of client companies.TOP PERFORMER: Consistently ranked in top 5% of class during year-end evaluations.

FINANCIAL STATEMENT ANALYSIS: Evaluated and analyzed public filings and financial forecasts for Fortune 500 retail and financial services companies; advised clients on financial statement presentation and process improvement .HIGHEST RATED PERFORMER: Promoted one year ahead of schedule to Senior Associate for outstanding performance (1/100)