At area42 we believe that classical marketing methods are coming to an end. In the digital era consumers consume communication only if they are immediately thrilled and touched by story and product and if a company and its products fulfill what the story implies.In most cases this requires transformations in respect of products, services and business strategy.To provide a service which covers all of this, we have created a unique network of technical and creative players.Software engineers, consultants, managers, producers, web designers, film directors, and AI/VR/AR specialists provide intelligent digital communication strategies and product solutions for companies and brands.The approach replaces classical creative agencies and provides better results, lower costs, and quicker turnarounds. In my role as CIO I decide if projects are technically and financially feasible, in which way technical components and teams work together and manage the implementation processes.

Oversaw subscription and other customer base revenue activities. Changed organization from technical support to customer success and service driven entity including innovation consulting and business development. Hired top talent to achieve required transformations and raise subscription retention and revenues. Trained and supervised innovation strategists and account managers and combined client success factors based on services, sales and product. Formed and maintained global relationships between company and customers. • Reduced churn rate and improved subscription-based revenue by 30% through increased customer success.• Was resposible for customer success and devised plan to establish services and product improvements ending major churn reasons. • Build new culture of customer care and new methods promoting account relationship and trust. • Introduced new services including innovation workshops, on-site orientation, and innovation consulting resulting into account growth, less churn and new quality of worldwide customer relationships.• Created company growth model based on SaaS metrics and joining sales, product and service success factors as new foundation of company growth strategy.• Initiated and conducted country adaption for Japan and presented innovation strategies on technology conferences in Tokio and Dubai.

Established European headquarters in Berlin and directed sales and marketing in Europe and account management in Europe and South Africa. Secured key deals and led 5 sales and account management team. Oversaw legal, financial, tax, and reporting requirements while promoting Europe business. • Determined sales and contracting process for European prospects, guided legally relevant translations, conducted counsellor negotiations, and prepared exemplary cases to host data in US meeting German Data Security Act and EU Data Compliance Act regulations.• Completed agreement with E-Plus third-largest telecommunication company in Germany and facilitated product introduction of E-Plus and Standardbank (South Africa).

Co-founded company and launched product with team on stage during TechCrunch50 2008 in San Francisco. Coordinated India development team of 20+ people and conducted product and custom development including agile development. Built product and data management strategy at US headquarters • Played key role in company becoming major big data analysis and visualization platform for customized big data projects including executing metrics for data consistency and quality.• Oversaw product development from design to final delivery forming first product suite SaaS studio to create patented software solution featuring filtered charts, dashboards, and widgets.• Accomplished company finish among top 50 of 1,000 presenters at TechCrunch50 2008 in San Francisco.• Led an on-location project creating customized data science and visualization solution for Coca-Cola resulting in $2M+ account and framework for 120 monthly updated online reports with 1,000 filtered tables fed by millions of data points and initiating $3.1M in additional funding.• Designed first protocol-based SaaS Survey Analytics Suite to obtain and retain survey data.

Spearheaded all aspects of multiple technical projects from initial planning to scheduling to final delivery including needs reviews, requirement analysis module/project design and configuration, integration testing, end user training, and post-implementation support. Supervised 100+ project team members. Worked with leadership to oversee specifications, system implementation, content design, frontrunners and process improvements. Prepared project plans addressing specifications and budgetary requirements for decision-making• Managed projects for SAP’s $2B+ Business ByDesign SaaS pilot program for small and medium size businesses and had a key role in the path to, and in the global product launch in New York in 2007. • Pioneered SAP’s Business ByDesign first full implemented and demonstratable version. • Led special board projects including proof of concept for key development initiative and communicated results to board members.• Helped scale and simplify projects by overseeing pilot implementations. • Assessed business requirements and advised management on processes as liaison between production units and executive management. • Prepared and submitted progress reports and forecasts to internal teams and key stakeholders.• Recorded As Is processes and recommended To Be options to streamline processes and workflows. • Obtained and analyzed data to develop new methods to improve productivity and decrease expenses.Additional Experience• Project Manager and Senior Operations Expert • Operations Specialist • Software Developer