Hansel Mckoy Email & Phone Number

London, Gb

London

Greater London, England, United Kingdom

• Lead technical SEO and content strategy for Protexin Vet, Pet, Equine, and Bio-Kult brand websites, ensuring optimised performance across global markets. • Drive CRM strategy and execution for both D2C websites and vet CRM programmes, aligning efforts with the brand and D2C agencies. • Oversee comprehensive SEO and CRM reporting, providing actionable insights to support business objectives. • Manage website data setup, including Google Analytics, Google Search Console, Tag Manager, and Ads, ensuring robust tracking and optimisation. • Collaborate with the brand team on the technical setup and successful launches of non-D2C websites. • Optimise the performance of non-D2C brand sites, partnering with digital, media, and external agencies to maximise results. • Liaise with export partners to manage domain ownership and meet content requirements for international markets. • Foster cross-functional collaboration with marketing, NPD, finance, supply chain, and commercial teams to ensure cohesive digital strategies. • Manage agile workflows across multiple agencies to deliver measurable improvements and ensure alignment with brand goals.

London, England, United Kingdom

• Leading advanced SEO and analytics strategies to boost organic traffic and rankings in complex markets.• Managing and mentoring SEO consultants for high-quality output and professional growth.• Providing insights using tools like SEMrush, Ahrefs, Google Analytics, and Power BI.• Conducting technical SEO audits to resolve issues and optimise site performance.• Implementing conversion rate optimisation through A/B testing and UX improvements.• Leading quarterly reviews, assessing performance, and driving strategic insights.• Conducting keyword research and competitive analysis to identify growth opportunities.• Collaborating with marketing, PPC, and product teams to align SEO with business goals.• Developing link-building strategies and overseeing outreach for high-quality backlinks.Key Projects and Achievements:• Boosted monthly website traffic across all of my clients: avg.com (+1.6M, +61.54%), avast.com (+1.2M, +16.22%), norton.com (+36K, +28.13%), firstmerchants.com (+23K, +12.99%), and readysteadystore.com (+12K, +85.71%).• Spearheading website migrations, performing detailed content audits and technical SEO enhancements.• Utilising AI tools for blog content analysis, keyword research, technical audits, and generate new SEO test ideas.• Adapting to Google’s algorithm changes, such as SERP filter pills and EEAT principles, to refine content and audit strategies.• Led the integration of Google Tag Manager for enhanced tracking and analytics.

London, England, United Kingdom

• Provided comprehensive digital analytics, search engine marketing, and Meta Ads support to a diverse range of Arts and Cultural organisations.• Delivered training on digital analytics tools and techniques, including AdWords, Meta Ads Manager, Search Console and Google Analytics, enhancing digital literacy across the Arts and Culture Sector.• Developed and executed CRO strategies that increased online engagement and conversion rates across multiple campaigns.• Championed Search Marketing for the Arts & Culture sector, boosting website traffic by over 150% for 100+ organisations, receiving 5-star reviews and 30+ handwritten testimonials.

London, England, United Kingdom

• Produced 28 episodes of the Progression Lab podcast, a platform where self-motivated digital professionals explored proven techniques and academic insights from psychology, creative experts, and industry trends to develop innovative solutions.• Provided SEO and digital marketing consulting services to creatives and small businesses.• Built and managed custom CMS websites with advanced tracking and analytics features, utilising SQL and Python for data manipulation.

London, Greater London, United Kingdom

• Managed digital marketing and analytics projects for high-profile clients, delivering data-driven insights and recommendations.• Streamlined client delivery with a custom Asana system for managing and standardising client requests.• Directed the implementation of advanced tracking solutions and optimised reporting processes using Tableau.• Managed cross-department projects for new website launches and business pitches, re-engaging clients and growing retainers across SEO, PPC, Web, and Social projects.

London, United Kingdom

• Responsible for the Organic Search performance of the Sports, Casino, E-Sports and Blog products for Betway Germany. Working closely with Regional SEO Manager, delivering the overall SEO acquisition targets.• Reporting and presenting insights to stake holders.• Responsible for content agency management.• Managing BAU outreach and providing SEO support for PR outreach activities.• Responsible for the implementation of technical changes to the site (Umbraco, and SpinSports).• Managing the Betway blog and social platforms.• Responsible for budget planning and invoice submissions

London, United Kingdom

• Define and implement SEO solutions designed to meet clients’ objectives.• Coordinate with team members and outside partners to ensure search insights are at the heart of client campaign strategy and planning.• Provide regular support to Account Manager and Director, including interaction with clients and partners via phone, emails and direct contact.• Educate clients on the changes in the search industry and how these could potentially affect overall objectives.• Undertaking analysis and audits using a combination of SEO tools.

London, United Kingdom

• Responsible for supporting the team in delivering outstanding client service for my clients on a day to day basis. • Responsible for having in depth understanding of client’s business needs and support delivery of client business development plan.• Responsible for ensuring any regular or ad hoc requests for data or information within market, or across the network, is delivered in a timely and accurate fashion. Ensuring all stakeholders are clear on timelines, delivery and level of response required. • Updating budget and PO trackers• Proactively involved when required in new business within the agency, working collaboratively with all stakeholders across the DAN network. • Full working knowledge of DAN planning tools and processes (CCS, CCS Planner, ICP etc) and understand when these should be implemented in the planning process

London, United Kingdom

Creating, optimising and reporting on campaigns.• Supporting Search Planners/Managers to build high-performing search campaigns.• Helping manage SEO Accounts/execute SEO tasks.• Developing insightful reports on SEO activity.• Implementing, optimising and assisting planning performance display activity.• Running affiliate, price comparison and lead generation campaigns across sectors.• Helping deliver client strategy, insight and performance to internal/external stakeholders.

London, United Kingdom

Responsible for reporting on brands’ visibility in organic search, supporting an account team in making recommendations to improve site performance. Provided technical and development support for the department.• Created and communicated a weekly report on the organic performance of a client’s website. This included keyword rankings data and Adobe Analytics data on traffic, sales and revenue.• Performed keyword research and made recommendations for page headings and metadata based on search volumes. These insights also helped guide content ideas.

Milton Keynes, United Kingdom

As a freelancer in a company producing quality TV commercials, corporate films, animation and web video, Throughout working with Little Orchard Media I have taken on roles such as a production assistant, camera operator, animator/ editor, as well as admin work such as risk assessments, briefing, storyboarding and scripting.• Bocsh• Mercedes-Benz• Fablink• Wealth at work• Milton Keynes Council

Https://Www.Youtube.Com/User/Heavyimpactmk

HeavyImpactMK is a video production company that I started while I studied in college. What initially started off as a hobby turned out to be a great source of first-hand experience and knowledge. • Communicating brand values through video • Editing using full adobe suite• Camera operating• Use of archive material

Aim Awards Level 3 Diploma In Digital Marketing, Marketing

Activities and Societies: Analytics SocietyI studied the following topics • Content Management System Website Creation • Marketing.

Alevels

Media Studies, Product Design, Art, & Business Studies