Results-driven executive with over 15 years of expertise in digital sales, marketing, and business strategy across media, technology, and entertainment industries. Renowned for leading high-performing teams, developing innovative marketing strategies, and driving substantial revenue growth for global leaders such as TelevisaUnivision, Time Inc., and Loud And Live. Adept at leveraging data-driven insights to optimize campaigns, identify new market opportunities, and foster multimillion-dollar brand partnerships. Passionate about pushing the boundaries of digital innovation, building strategic partnerships, and leading initiatives that deliver measurable results.AchievementsRevenue Growth & Market Expansion:• Drove $6M in national digital advertising revenue for Time Inc. by conceptualizing a unique first-party audience graph targeting the Hispanic market.• Achieved 156% YoY revenue growth at Univision Communications by leading a sales team across the Southeast region.• Secured $2M in new business revenue through media, marketing services, and sponsorships at Loud And Live, maximizing profitability across blue-chip clients like GSK, NASCAR, and Walmart.Strategic Innovation & Brand Partnerships:• Launched an enterprise MarTech strategy at Loud And Live, enabling in-house programmatic ad buying and data-centric decision-making, resulting in consistent sell-through rates of over 90% across O&O events.• Created impactful campaigns for brands like Goya and New Balance, including a collaboration with Carlos Vives that garnered 45M+ impressions and three Telly Awards.Leadership & Team Development:• Managed and mentored teams of up to 70 account executives, implementing professional development programs that improved pricing strategy, forecasting, and tactical closing methods.• Revitalized and reconstructed sales approaches at Time Inc., achieving a 105% YoY growth by cultivating new long-term brand partnerships.Crisis Management & Revenue Preservation: • Successfully offset broadcast TV revenue losses during COVID by driving digital sales growth through OTT and local news app products, preserving revenue streams with a 22% YoY increase.New Market Acquisition:• Monetized the US Hispanic market at Yieldbot by onboarding multicultural premium publishers and securing first-time brand partnerships with Target, Lexus, and AstraZeneca, generating $1.3M in revenue.