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At the marketing helm of Silkworldwide's international operations, my expertise in both B2C and B2B marketing communications and demand generation has been pivotal in driving consistent business growth for this inc. 500 and 5000 company.Our team's focus on developing well-defined marketing and operational strategies has significantly enhanced our multiple brand's visibility and equity as both E-commerce experts and leading nationwide integration professionals in both the USA, Canada and AfricaLeveraging over 2 decades of international leadership experience, I have directed our marketing efforts towards achieving ambitious sales targets and profitability. My tenure has been marked by a commitment to training and organizing a proficient team that excels in digital strategy and creative direction, which has been instrumental in our success.Specialties: • Global E-commerce• B2B Demand generation• B2C Marketing Strategy• Online and Offline Media Buying• Pay-per-click management and budgetting• Web Analytics Implementation• Search Engine Optimization• Social Media Engagement• Email Marketing• Financial Forecasting and Reporting• CRM Management
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CeoCellular PathTomball, Tx, Us
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Chief Marketing Officer | Chief Operating OfficerWilson Amplifiers Jun 2014 - PresentStafford, Texas, Us -
Chief Marketing Officer | Chief Operating OfficerSignalboosters Jun 2014 - PresentStafford, Texas, Us -
Chief Operating OfficerBolton Technical Jan 2017 - PresentStafford, Texas, Us -
Chief Operating OfficerSignal Boosters Canada Jan 2019 - Present -
Chief Operating OfficerTechline Global Jan 2016 - PresentStafford, Texas, UsIn Building Wireless Distributor in the African Region. Sole Distributor of Wilson Electronics Cell Phone Signal Boosters. Current distribution in South Africa, Namibia, Senegal, Libya, Morocco, Algeria, Nigeria and Egypt. www.techlineglobal.com -
Non Profit AdvisorBaby Moses Baby Sanctuary Jan 2012 - PresentRoodepoort, Gauteng, ZaBaby Moses is a children's home in Joburg that cares for orphaned kids. It is run by Christo and Lani and through their multiple locations: care, house, school and feed these kids as if they were their own. I assist in their email marketing and fundraising. -
Brand Strategy ConsultantHansen Media Nov 2013 - Dec 2014Consultant to clients in the United States and South Africa on various Brand Strategies. The strategies I advise on cover Inbound Marketing, Content Marketing, Paid Media, Brand Design and Web Development.
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Digital Brand ManagerThe Company Of Others Nov 2012 - Nov 2013Houston, Texas, Us• E-Commerce Account Management – worked on planning, executing and reporting on Waste Management’s Digital Media Strategies (This included Search and Display campaigns through Google, Bing and Yellow Pages as well as multiple Media Buying Agencies). My role was client facing and involved budgeting and reporting to measure ROI. • I lead a team of paid search, analytics and design staff to provide long-term E-commerce improvements by evaluating Google and Omniture metrics.• Provided insights on utilizing Attribution Modeling to measure multi-channel impact for the Brand.• Mobile Site Optimization – Provided research, strategy and execution of a Mobile Site for Waste Management’s Dumpster Division. The site was a redirect for mobile devices featuring a shortened conversion funnel, mobile friendly interface and rapid load times. • Created Email Strategy for Waste Management using Exact Target’s Automation platform. The strategy included onsite Email Automation, the use of responsive design templates to allow for mobile accessibility, A/B testing of Email Content, subject lines, conversion optimization and segmentation of Email lists. -
Digital StrategistIron Horse Interactive 2008 - 2012San Ramon, Ca, Us• Strategized with Designers, Developers and Clients to build customizable E-commerce buying guides that connected prospects to the products and services of big name Brands. This allowed the brands to capture detailed insights about prospects’ preferences across their channel and advertising network, and optimize product preference and customer engagement. • Ensured Cross-Compatibility of products across multi-channels (Web, Mobile and Social). Buying guides were tested as unique Facebook Applications as well.• I planned, executed and reported on all Paid Media to these multi-channel Buying Guides including retargeting of returning visitors with optimized offers. Paid Media was through Google and Bing and Direct Media Buying through Multiple Media Houses and Agencies. -
Seo StrategistEasterly Jan 2007 - Jun 2008
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Digital Project ManagerUnigraph Sep 2005 - Dec 2006
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Digital ConsultantT3 Sep 2003 - Aug 2004Austin, Tx, UsTeam Lead on Design and Digital Asset Creation for Dell Product Catalogs. My roles included Digital Asset Management, Image Retouching, Project management and Print Quality Assurance. -
Print Production ManagerAustex Printing And Mailing Sep 2001 - Aug 2003I managed a team of Studio artists and designers and was responsible for all Pre-press file preparation, Quality Assurance and Press-checks.
Andrew Hansen Skills
Andrew Hansen Education Details
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University Of NatalSocial Science -
HccEnglish Literature
Frequently Asked Questions about Andrew Hansen
What company does Andrew Hansen work for?
Andrew Hansen works for Cellular Path
What is Andrew Hansen's role at the current company?
Andrew Hansen's current role is CEO.
What is Andrew Hansen's email address?
Andrew Hansen's email address is an****@****ide.com
What is Andrew Hansen's direct phone number?
Andrew Hansen's direct phone number is +128173*****
What schools did Andrew Hansen attend?
Andrew Hansen attended University Of Natal, Hcc.
What are some of Andrew Hansen's interests?
Andrew Hansen has interest in Social Services, Children, Economic Empowerment, Environment, Poverty Alleviation, Disaster And Humanitarian Relief.
What skills is Andrew Hansen known for?
Andrew Hansen has skills like Digital Strategy, Digital Marketing, Web Analytics, Email Marketing, Ppc, Social Media Marketing, Digital Media, Seo, Advertising, Sem, Marketing, Social Media.
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