Chad Hansen

Chad Hansen Email and Phone Number

Chief E-Commerce and New Ventures Officer at PurposeBuilt Brands @ PurposeBuilt Brands
Chad Hansen's Location
Charlotte, North Carolina, United States, United States
About Chad Hansen

Accomplished business leader with track record of driving revenue, profit, and market share growth for top consumer brands within PE-owned and family-owned CPG companies. Delivered two successful PE exits at PurposeBuilt Brands / Weiman Products in 2019 (sale from Cortec Group to Carlyle + TA Associates) and 2022 (sale from Carlyle to Rock Mountain Capital + The Olayan Group) and currently working on our third. Well-rounded general management skill set includes development and execution of business strategy, full P&L management, M&A evaluation and integration, innovation road-mapping with stage gates, S&OP process ownership, and cross-functional team leadership. Vast marketing experience spans brand marketing strategy, portfolio management, agency relationships, sales account calls, and digital ecosystem/e-commerce development.

Chad Hansen's Current Company Details
PurposeBuilt Brands

Purposebuilt Brands

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Chief E-Commerce and New Ventures Officer at PurposeBuilt Brands
Chad Hansen Work Experience Details
  • Purposebuilt Brands
    Chief E-Commerce And New Ventures Officer
    Purposebuilt Brands Aug 2023 - Present
    Gurnee, Il, Us
    Reporting to the CEO and sitting on the Executive Leadership team, I am responsible for our E-Commerce P&L and business operations, including both the selling and fulfillment of product, across our enterprise portfolio of 12 Consumer and Commercial brands, and our New Ventures strategic growth initiatives, via M&A, business development, and other priority workstreams. I manage a fantastic team that drives growth in our brands through innovation, pricing strategy, strong partnerships with our retailer and customer base, a robust e-commerce ecosystem, and a wide array of marketing activities.PurposeBuilt Brands is a private equity owned company that develops, acquires, and grows premium, market-leading specialty cleaning brands, including Weiman, Green Gobbler, and Goo Gone. Our products are sold to consumers in mass, grocery, home improvement, hardware, and e-commerce channels, and to commercial enterprises in the food service, healthcare, and industrial verticals.
  • Purposebuilt Brands
    Chief Marketing Officer & Svp/Gm, E-Commerce
    Purposebuilt Brands Nov 2020 - Aug 2023
    Gurnee, Il, Us
  • Purposebuilt Brands
    Vice President & General Manager
    Purposebuilt Brands Sep 2018 - Nov 2020
    Gurnee, Il, Us
  • Purposebuilt Brands
    Senior Director & General Manager
    Purposebuilt Brands Jan 2018 - Sep 2018
    Gurnee, Il, Us
  • Purposebuilt Brands
    Director Of Marketing
    Purposebuilt Brands Mar 2014 - Jan 2018
    Gurnee, Il, Us
    Brought on-board by private equity owners to build out and lead a Marketing and Brand Management team from scratch at Weiman. Maintained functional oversight for brand management, e-commerce/digital marketing, and graphic design and scaled team to support growth initiatives. Responsible for business results, innovation pipeline, and all marketing activity across consumer portfolio, consisting of six brands. Report to CEO and sit on Executive Leadership team.
  • Sc Johnson
    Director - Marketing, Brand Management - Ziploc
    Sc Johnson Jan 2013 - Sep 2013
    Racine, Wi, Us
    Responsible for P&L and marketing budget encompassing Ziploc® Home Organization and Ziploc® Containers businesses. Developed business and marketing strategies and provided oversight of innovation pipeline for Ziploc® Containers and the acquisition of Space Bag® business, completed in June 2012. Managed and developed four direct reports: one Brand Manager, one Associate Brand Manager, one Assistant Brand Manager, and one contract employee.Key Results:Led integration of Space Bag® acquisition into Ziploc® business, including assessment of 800+ global SKUs, creation of new packaging with re-branding to Ziploc® Space Bag®, and development of sales materials and transition plans for top retail accounts. Re-launched Ziploc® Space Bag® and grew revenue +40% vs. YA in Q1.Grew Ziploc® Containers revenue +6% vs. YA and profit +90% vs. YA after inheriting the business on a 2-year revenue CAGR of -11%. Turnaround resulted from significant overhaul of marketing strategy, reprioritization of the portfolio, and focused planning with key retailers.Promoted four times during seven year tenure.
  • Sc Johnson
    Senior Brand Manager - Ziploc
    Sc Johnson Feb 2012 - Jan 2013
    Racine, Wi, Us
  • Sc Johnson
    Brand Manager - Shout
    Sc Johnson Jan 2010 - Feb 2012
    Racine, Wi, Us
  • Sc Johnson
    Brand Manager - Scrubbing Bubbles
    Sc Johnson Aug 2009 - Jan 2010
    Racine, Wi, Us
  • Sc Johnson
    Associate Brand Manager - Scrubbing Bubbles
    Sc Johnson Jul 2008 - Aug 2009
    Racine, Wi, Us
  • Sc Johnson
    Assistant Brand Manager - Edge/Skintimate
    Sc Johnson Aug 2006 - Jul 2008
    Racine, Wi, Us
  • Praxair
    Project Engineer
    Praxair Jun 2002 - Jun 2004
    Danbury, Ct, Us
    Led cross-functional engineering teams of 5-20 people in the design and operation of $10-40MM capital cost air-separation plants, serving steel mills, oil refineries, and semi-conductor fabs as customers.Key Results:Selected from among peers by senior management to relocate to China; managed two critical plant design projects worth $20MM to on-time startup; trained and developed four new Chinese engineers.Directed implementation of design improvements for $10MM product-line plant, yielding 10% capacity increase worth $1MM; led equipment cost-reduction study that resulted in $140M savings.Previous Roles:Engineer
  • Praxair
    Process Engineer
    Praxair Jun 2000 - Jun 2002
    Danbury, Ct, Us

Chad Hansen Skills

Consumer Products Marketing Cross Functional Team Leadership Customer Insight Competitive Analysis Product Innovation Management Pricing Strategy P&l Management Shopper Marketing Segmentation Product Development Product Marketing Business Strategy Digital Marketing Market Research Innovation Management Acquisition Integration E Commerce Retail Marketing Social Media

Chad Hansen Education Details

  • University Of Notre Dame
    University Of Notre Dame
    Chemical Engineering
  • University Of Michigan
    University Of Michigan
    Mba
  • Columbia Business School
    Columbia Business School
    Cmo Academy

Frequently Asked Questions about Chad Hansen

What company does Chad Hansen work for?

Chad Hansen works for Purposebuilt Brands

What is Chad Hansen's role at the current company?

Chad Hansen's current role is Chief E-Commerce and New Ventures Officer at PurposeBuilt Brands.

What is Chad Hansen's email address?

Chad Hansen's email address is ha****@****ail.com

What is Chad Hansen's direct phone number?

Chad Hansen's direct phone number is +184726*****

What schools did Chad Hansen attend?

Chad Hansen attended University Of Notre Dame, University Of Michigan, Columbia Business School.

What skills is Chad Hansen known for?

Chad Hansen has skills like Consumer Products, Marketing, Cross Functional Team Leadership, Customer Insight, Competitive Analysis, Product Innovation, Management, Pricing Strategy, P&l Management, Shopper Marketing, Segmentation, Product Development.

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