Automating SEO services for marketing agencies

Started with an idea and realised this could be huge. Helped hands-on for the first few months turning this idea into a real business. It has now a tech team, a mature, competitive product and paying customers.

I designed, built and validated a networking tool for underwriters and brokers for the largest insurance marketplace in the world.

Designed a remote collaboration tool for a VC backed start up. Did a lot of UX, on understanding the difference in working from home versus in an office, and capturing this in a product, finished the project with very polished UI so the product stands out.

I worked with the TIM team to turn an early stage tech demo into a beautiful and easy to use product.We built a prototype and together with the founder we managed to have 25+ user interviews in a month and iterated the product based on this. I handed over a design system ready to use before leaving.

Worked on an Mobile (iOS, Android, Web) app launched in 2021.- Current product used by millions daily- Heavy focus on UX and user testing- managing a design team

I was brought on board to create the design for an app that looks and feels native, without compromising on user experience. My role was specifically on iOS and App Store guide lines compliance, as I have built up expertise in this area.

I worked on a new design for search on iOS, Android and web, improving usability through user testing, conversion while keeping in mind local requirements and budgets. Which will be implemented in 33 marketplaces like Shpock, Willhaben, Leboncoin etc.

Fintech startup formerly called Trustology, Working directly with the CEO, I designed the iOS app keeping security in mind, I also developed the brand and marketing and was part of the company raising an £8 million seed round.

Trustology was initially a team within Consensys. And spun off after receiving funding. I lead the design of an iOS app. And the identity of a fintech startup.

My responsibilities include end to end digital product design (mobile and web responsive), UI/UX as well as working side by side with both developers and product managers.

I lead the process of designing web products and presenting solutions directly to clients, starting with User Experience, including personas, user journeys and sitemaps to fully creating the visual design using tools like Sketch and design principles like Atomic Design. Creation of prototypes and animations to test and iterate the designs. Clients of Wholegrain Digital include Network Rail, Ecover, Press Association, Jamie Oliver, Method, Lenovo and Rightmove.

In my first role I made clients very happy with beautifully designed marketing and branding solutions. I worked with a wide range of London clients, including a law firm, various restaurants, a marketing agency, and other multiple other businesses.