Enabling creators & brands send push notifications directly to followers’ phones—without a mobile app.Unblocked raised $15.5 million to date from Tiger Global, BAM Ventures, B Capital, M13, Penske Media Corp, Oaktree Capital, Jay-Z's Marcy Venture Partners, Post Malone's Electric Feel Ventures, Shawn Mendes, and other world-renowned organizations.

Legaci is a gamified rewards platform that empowers creators from YouTube influencers to global K-Pop stars to build deeper connections with their superfans. We raised $1M at an $11M post-money valuation from top consumer tech VCs, which fueled the development of innovative tools like our reward-based live-streaming feature. This feature significantly boosted fan engagement, driving revenue through ticket sales, exclusive merchandise, and personalized fan experiences driven by Legaci's reward platform. We also collaborated with high-profile figures like the comedian, Bobby Lee, and foodie YouTuber, Mike Chen, enabling them to reward their fan's engagement from third-party platforms like Shoptify, YouTube, and Spotify.

As program director, I led the creation and development of Hypebeast’s Web3 division, forming key partnerships (ex. Binance) and launching creative initiatives that bridged the brand’s core youth demo with the emerging Web3 space. Our team collaborated with Coinbase on a viral pop-up event in New York, promoting their new payment feature and processing over $100K in cryptocurrency transactions. I managed cross-functional teams across product, marketing, and sales, focusing on blending technology and youth culture to create scalable initiatives that resonated with the brand's global audiences.

Curated and distributed a weekly newsletter, Weekly Asst (weeklyasst.com), offering an in-depth analysis of Hollywood and tech. For over a year, it reached executives at top companies including Apple, Google, Amazon, Meta, Netflix, CAA, WME, Deloitte, Georgetown Law School, and Axios.Currently on hold.

The TV team managed over $350M in productions, overseeing more than 100 projects for a groundbreaking mobile streaming platform. We worked directly with top Hollywood talent and cross-functional teams to develop short-form content that pushed creative boundaries. I played a key role in developing our internal product and feedback system, enabling creatives to film in innovative ways and Quibi to develop the first-ever portrait-landscape video viewing experience.

Drove CAA’s international expansion into the South Korean music market, signing key talent and forging strategic partnerships with top labels and content studios. Led due diligence for global production acquisitions, ensuring strategic alignment with CAA’s growth objectives. Worked with senior leadership to create data-driven marketing strategies presented to the motion picture group, resulting in accelerated growth.

Co-founded Prost Analytics, in collaboration with AB InBev, to revolutionize customer experiences in the bar industry through integrated hardware and software solutions. Led the design of a unique beer-cooling coaster that collected consumption data, enabling bar owners to optimize promotions and target high-value customers. Utilized cost-effective technologies like Raspberry Pi and 3D printing to efficiently develop prototypes. Successfully launched Prost Analytics through the University of Illinois’ award-winning iVenture accelerator, demonstrating a blend of creativity and technology to deliver smart, data-driven solutions that enhance customer engagement and business intelligence.

A highly competitive summit where 25 students from universities all over the country came together to compete on case studies.