Hans L. Email & Phone Number

Australia

Shenzhen, Guangdong, China

Shenzhen, Guangdong, China

BOTINKIT is a digital kitchen hardware startup that aims to help catering services/businesses grow faster and smarter with the help of robotics, cloud technology, and AI.Social Media Content StrategyDeveloped content strategies for the brand on platforms like LinkedIn, Instagram, and WeChat, ensuring consistent and impactful brand messaging.Promotional Material ProductionLed the creation of promotional materials from scratch, including the company website, company deck, product brochures, providing the company with crucial assets.Media CollaborationManaged end-to-end media collaborations and secured interviews for company founder with major outlets like TechCrunch, 36Kr, HK01, and Hong Kong Trade Development Council.Exhibition & Event PlanningSpearheaded pre-planning for the company's presence at IFA 2023 in Germany and CES 2024 in the US, ensuring internal coordination and external collaboration with event organisers and logistics partners worldwide.Brand Positioning OverhaulHelped built comprehensive brand strategies, aligning positioning, design, and external communication for future product line expansion.

The social app that calls you and a random friend of yours for 1 minute everyday! Has helped millions worldwide to connect with their friends and loved ones.#1 on the App Store in UK, Italy, Germany, Australia, Saudi Arabia, Egypt, and more.Regional Social Media Campaign:- Proposed and executed a successful social media campaign for Ramadan in 2021, resulting in a significant surge in users from countries in the Middle East.- Valuable lessons gained in various areas, including branding, localisation, CRM, community moderation, etc.Ambassador Program:- Built partnerships between Lobby and student orgs, and launched campus ambassadorship programs at various high schools and colleges in Texas and California.- Wrote detailed ambassador program playbooks that provided clear guidelines, goals, and expectations for the ambassadors' role. - Built a comprehensive database and management system from the ground up using Coda to track individual ambassadors' progress and achievements.Social Media Management:Shaped the brand's persona on social media to create a narrative that resonated with customers and strengthened the brand's image.

Sydney, New South Wales, Australia