Hans Nardelli Email & Phone Number

Rio De Janeiro, Brazil

Belo Horizonte, Minas Gerais, Brazil

- Project Owner: Digital Ecosystem- Develop and implement digital demand growth strategies for Cruzeiro's membership programs, which reached 80.000 active members within the first 2 months after launch (program's record);- Own and improve the performance of digital marketing channels while envisioning business opportunities associated with the club's digital assets;- Manage Salesforce Marketing Cloud account and analyze fanbase data to identify trends, customer segmentation, profiles and insights;

Belo Horizonte, Minas Gerais, Brazil

- Improved by 108% email marketing campaigns KPIs within the first-year of Salesforce Partnership - (2022/2023 season);- Develop new strategies for the Journey Builder application, from Salesforce Marketing Cloud, while working with project partner, Octagon. Implemented over 18 different customer journeys within the first 6 months of the season and monitored performance while suggesting potential improvements;- Create engaging content for Cruzeiro's fanbase, which reached 600.000 unique active users in 2023, and build new revenue sources by optimizing email marketing/journey builder performance;- Assist the business department with the creation of catered/customized digital marketing campaigns for potential and current sponsors;- Operate the Jumbotron screens at Cruzeiro's home games (Arena Independência, Arena do Jacaré, Mineirão). Create the shedule while organizing multidepartmental match day demands and ensure that technicalities are closely monitored;

Belo Horizonte, Minas Gerais, Brazil

- Implemented mechanisms to control club's comercial assets in a centralized platform (monday.com). Envisioned and created new processes that ensured that senior management had quick access to all partnerships statuses and prioritized most relevant contract demands;- Proposed new strategies to optimize partnerships impact on Cruzeiro's fanbase while adding value to both brands;- Served as day-to-day contact for all partnerships accounts building trust and rapport while identifying areas of opportunity;- Led the project that ensured that corporate partners/sponsorship contracts were transferred from a non-profit association business model to the company’s new business format - Sociedade Anônima do Futebol (SAF);

Greater Nashville Area, Tn

- Assisted the organization of events such as the MLS Kick-Off, Comissioner's Inaugural Speech and MLS Debut;- Organized and coordinated club partners' Activation Zone in Nissan Stadium, whose attendance reached over 10.000 guests on MLS Debut against Atlanta United (highest attended soccer event in Tennessee's history - 59.060 fans);- Provided administrative and fundraising support to enable the delivery of successful corporate partnerships;- Worked with exeternal partners that preferred communicating in foreign languages, such as portuguese and spanish;

Greater Nashville Area, Tn

- Planned, attended and supported various events that belonged to the club's community marketing initiatives, whose goal was to make an impact in Nashville's local community about Nashville SC promotion to the Major League Soccer;- Developed and managed a prospect list for the project "Pub Partners", in order to expand the club's influence among soccer friendly businesses. Visited prospects in order to ensure that potential partners were adequate for MLS standards;- Planned match day activations that were a key part of the club's strategy that aimed to create an innovative and iconic fan experience at First Tennesssee Park;

Greater Nashville Area, Tn

- Served as a primary point of contact for press releases about both teams while assisting with events setup and scheduling;- Created and curated engaging content that increased social following by 110% on Instagram and Twitter;- Managed and monitored men's and women's tennis varsity teams social media accounts across all platforms that were part of Belmont Athletics social channels;

Greater Nashville Area, Tn

- Offered general consultation for students who were working or studying in the lab;- Diagnosed hardware problems and fixed them or contacted the appropriate engineer to correct the problem;- Provided instruction to all lab users on proper use of equipment and ensured all lab equipment was properly cared for;

- Performed routinary sales delopment, which marketed company's top products to residents of a designated community or housing area;- Monitored and developed a consistent prospect/lead list;- Ensured that clients had a post-sales experience that matched the company's expectations;

Master Of Science - Ms, Sports Administration

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General, 3.4

Activities and Societies: Men's Tennis Varsity Team. Ohio Valley Conference Commissioner's Honor Roll.