iBIZ operates in the business transition market, with a special focus on marketing strategy and new business development, where the launch of new products and marketing concepts requires changes in the business or governance model.iSPA is a wellness-on-demand marketplace, connecting licensed professionals with their customers, attending online, at home or in nearby clinics, spa facilities, hotels or work places. iSPA was selected to attend the 2 year NEXUS Digital Growth acceleration program for Startups, based in the Technology Park of São José dos Campos (SP-Brazil) - and successfully graduated in December 2022. iNOMAD is a tourism-on-demand marketplace for the hospitality industry, connecting hotel guests with local tour operators. The way the intermediation is done encourages sustainable tourism and immersion travel.

Spa Consultant and Partner Shambhala Spa. Responsible for the business results, sales & services, and organizational structure of Shambhala Spa in Paraty, Brazil.Shambhala Spa received the TripAdvisor Wall of Fame certification, and Shambhala Lounge reached within 3 years a top 3 position among the best restaurants in Paraty (Tripadvisor, over 400 restaurants listed).Shambhala SPA is now part of Magic Square, a charming block in the Paraty’s Historic Center, which brings together wonderful businesses such as the Pupus Panc Party restaurant, the Apothekario bar, the Mirácolo ice cream parlor, the Paraty Republic store and the Sandi Hotel.

Vivo Meu Propósito is a brand of the Visionários group, representing immersion travel.At the beginning of 2022, iBIZ repositioned Vivo Meu Propósito from leisure tourism with group tours, to personalized experiences with professionals well recognized in their areas: gastronomy, art, music, well-being, sports, foraging, trekking and rafting. With a motivated team and a clear focus on well differentiated private tours, we managed to build in a very short time a B2B customer base whose objectives range from education and adventure to product launches, cultural tours and wellness events, showing the many different corners of this fascinating tourist destination.Paraty is on the Unesco World Heritage list for its combination of natural beauty, unique biodiversity, cultural manifestations, and a preserved historical complex.

The City Council Department of Tourism (COMTUR), is an advisory and deliberative body of public tourism policies, linked to the City Department of Tourism (SECTUR). Its mission is to plan and actively participate in the sustainable development of the sector through the integration and productivity of its entire production chain.The board is representing the following sectors: lodging, gastronomy, transport, agencies and operators, guides, traditional communities and local environmental and socio-cultural institutions.

The Convention & Visitors Bureaux (CVBx) are independent, non-governmental, non-profit organizations whose mission is to promote the economic and social development of the destination they represent by encouraging and fostering the tourism industry.Paraty CVB is part of CVBx Brazil, and its mission is to promote the development of a sustainable tourism in Paraty (RJ), with focus on the development of the city’s infra-structure, a sustainable use of environmental and historical-cultural resources, training of local labor and the city’s institutional marketing.

Responsible for the business results, sales & services, and organizational structure of Philips Luminaires Business Group in Latin America. Main achievements are sustainable profitable growth of more than 25%, and establishing a healthy motivated organization in the Latin American countries. Size of business: >200 million $US.

Co-defining the Long Term Marketing Product Planning (LTMPP) with the Business Group Product Strategy & Marketing Manager, and owning the Mid Term Product Planning with the product planners in order to achieve stated sales, CM/IFO, market share and brand index targets. Liaising with Regions via the Regional Business Managers and with competitors, customers, Development, Research, Consumer Market Intelligence, Corporate Communication and Industry networks. Functionally leading a team of Product Planners, Product Managers, Marketing Communication, Consumer & Market Intelligence and Consumer & Customer Care, and steering the other creative resources. Size of business: > 1.3 billion Euro.

Responsible for product range planning, price positioning and market introduction of domestic appliances and personal care products in Latin America. Implement global and regional marketing strategy. Managing product introduction process for the region. Developing and releasing products sourced from 3rd parties to address local market needs. Representing the region in the global product development process. Supporting the local organizations in meeting financial targets for the region. Size of business: >100 mln Euro.Main achievements:- New pruned range of very profitable regional products- Part of creation group for new global blender and food processor range - Move of the production of blenders from Mexico to Brazil- Shaver growth plan, resulting in 28% increase in sales in Mercosul- first Strategic Marketing Plan with a 3 year horizon

Responsible for the sales and after-sales of electron microscopes in Latin America. Established dedicated local sales- and service organizations in five countries. Implemented the global marketing strategy of Philips Electron Optics. Realized profitable growth. 1992: 0.5mln USD, 1994: >2mln USD, double digit IFO.

Responsible for the sales and after-sales of professional equipment like electron microscopes, communication- and security systems and equipment for television studios, for the total national territory of Venezuela. Cleaned order book and improved profitability and sales by focusing on few key products and customers. Established superior after-sales service and launched profitable custom-made service contracts.