“Ellos Group is a Nordic (SWE, NO, FI & DK) top player within Fashion & Home Interior Online”- No6 in Total Fashion Online ​=> No1 in the targeted segment of Women 30-60 years in Sweden- No2 in Total Home Interior Online ​=> No1 in the core segment of Home Textile in Sweden- www.ellos.se - www.jotex.se - www.stayhard.se- www.homeroom.seThe Ellos Group, which includes Ellos, Jotex, Stayhard, and Homeroom, is the Nordic region’s leading e-commerce group. Working closely with our millions of customers, we are constantly striving to develop and offer attractive and sustainable fashion and household items for the entire family. Our focus is always on the customer. We continuously work to develop our business through innovation, creativity, and sustainability. The Ellos Group, headquartered in Borås, Sweden, and with operations in all Nordic countries and selected European markets, has around 600 employees and sales of around SEK 3.6 billion. - www.ellosgroup.com

“The mission in China was to build up brand La Redoute’s e-Commerce activity in China; stand-alone and as a shop-in-shop at Tmall (Taobao’s B-C platform) - a new business venture in a very dynamic and fast growing market” - www.laredoute.cn / laredoute.tmall.com- Reporting to the CEO of Redcats Asia (Redcats Asia ran all sourcing operations for Redcats)- 32 Staff and 6 Direct Reports (Marketing, Product, Operations, IT, Finance and HR)- Member of the Redcats Asia Executive Committee and participating in Redcats CEO CommitteeRedcats / Redcats Asia was part of the PPR Group (now Kering; www.kering.com), quoted on the Paris Stock Exchange and owner of brands such as Puma, Volcom, Fnac, Gucci, Alexander McQueen, Stella McCartney, Bottega Veneta and YSL.Redcats reported sales of €3.43bn in 2010, with €1.8bn sales online. Redcats rank among the top 3 online fashion retailers in the world with a footprint in 31 countries.

“A turn-around case - encompassing the re-positioning of existing brands and launch of two new brands, several business development initiatives and a major re-structuring program. In 1st Semester 2012, Redcats UK delivered profitable sales growth for the first time since 2004”- laredoute.co.uk / vertbaudet.co.uk / daxon.co.uk / ellos.co.uk / onestopplus.co.uk - Reporting to the CEO of Redcats Home Shopping Europe- 500 Staff and 6 Direct Reports (Brand Managers, Operations / IT, Finance & FInancial Services and HR)- Member of the Redcats Home Shopping Executive Committee and participating in Redcats CEO CommitteeRedcats UK was part of Redcats and the 3rd largest entity within Redcats Home Shopping Europe (RHSE) that operated all countries within Redcats except France and the U.S.Redcats reported sales of €3.43bn in 2010, with €1.8bn sales online. Redcats rank among the top 3 online fashion retailers in the world with a footprint in 31 countries. Redcats was part of the PPR Group (now Kering; www.kering.com), quoted on the Paris Stock Exchange and owner of brands such as Puma, Volcom, Fnac, Gucci, Alexander McQueen, Stella McCartney, Bottega Veneta and YSL.

Develop Sales & Profitability for brand La Redoute and Vertbaudet in the U.K Market. - Reporting to the MD of Redcats U.K- 70 Staff and 7 Direct Reports - Member of the Redcats U.K Executive Committee- Participating in RHSE Executive CommitteeRedcats UK was part of Redcats and the 3rd largest entity within Redcats Home Shopping Europe (RHSE) that operated all countries within Redcats except France and the U.S.Redcats reported sales of €3.43bn in 2010, with €1.8bn sales online. Redcats rank among the top 3 online fashion retailers in the world with a footprint in 31 countries. Redcats was part of the PPR Group (now Kering; www.kering.com), quoted on the Paris Stock Exchange and owner of brands such as Puma, Volcom, Fnac, Gucci, Alexander McQueen, Stella McCartney, Bottega Veneta and YSL.

“Leading the transition of a traditional Mail-Order Company in decline to become a modern, e-Commerce player (a 3 year project encompassing all areas of the Brand Proposition and Offer)”- ellos.se / jotex.se / laredoute.se - Reporting to the CEO of Redcats Nordic- Member of the Executive Committee in Redcats Nordic- 28-30 Reports (Marketing, E-Commerce, Controllers, Analytics, Creative)Redcats Nordic was part of Redcats and is an Online leader within Fashion & Home Interior in the Nordic market. Redcats reported sales of €3.43bn in 2010, with €1.8bn sales online. Redcats rank among the top 3 online fashion retailers in the world with a footprint in 31 countries. Redcats was part of the PPR Group (now Kering; www.kering.com), quoted on the Paris Stock Exchange and owner of brands such as Puma, Volcom, Fnac, Gucci, Alexander McQueen, Stella McCartney, Bottega Veneta and YSL.

Delivering growth through Marketing and e-Commerce developments and the launch of La Redoute in Norway:Sales +17% 2003/02 and +22% 2004/03.Profit +27% 2003/02 and +49% 2004/03.- Reporting to the CEO of Redcats Nordic and the International Director of La Redoute in France- Member of the Executive Committee in Redcats Nordic- Member of the board of La Redoute Sweden AB- 12 Direct Reports (Marketing, Merchandise, Finance, Creative, E-Com); Matrix OrganizationThe brand La Redoute was launched in 1998 in Sweden and 2005 in Norway and belongs to the parent company Redcats Nordic. Redcats Nordic was part of Redcats and is an Online leader within Fashion & Home Interior in the Nordic market.Redcats reported sales of €3.43bn in 2010, with €1.8bn sales online. Redcats rank among the top 3 online fashion retailers in the world with a footprint in 31 countries.Redcats was part of the PPR Group (now Kering; www.kering.com), quoted on the Paris Stock Exchange and owner of brands such as Puma, Volcom, Fnac, Gucci, Alexander McQueen, Stella McCartney, Bottega Veneta and YSL.

“Developed and implement a fully integrated e-Commerce solution for Redcats Nordic, winning immediate critical acclaim by ellos.se being voted best e-Commerce site in Sweden 2002” - Reporting to the e-Commerce Director of Redcats Nordic- 8-10 Direct Reports (CRM, Marketing, Product, Digital Assets & Creative, Web Development and IT resources)- 30+ people in a Project Organization and Management of External SupplierRedcats Nordic was part of Redcats and is an Online leader within Fashion & Home Interior in the Nordic market.Redcats reported sales of €3.43bn in 2010, with €1.8bn sales online. Redcats rank among the top 3 online fashion retailers in the world with a footprint in 31 countries.Redcats was part of the PPR Group (now Kering; www.kering.com), quoted on the Paris Stock Exchange and owner of brands such as Puma, Volcom, Fnac, Gucci, Alexander McQueen, Stella McCartney, Bottega Veneta and YSL.

“Building – for what is to this date a successful business in Scandinavia – a strong Business platform for a venture capital backed e-Commerce start-up”- Reporting to the CEO / Chairman (representing the VC ‘Speed Ventures’) and later to an interim CEO- 35 Direct Reports (Marketing, Merchandise, Content, Web Design & Web/IT Development)www.zoovillage.com is today a privately owned company

Managed several business development projects as consultant.

Developed New Media / Digital Products for Internet / Radio:a) Internet Concepts; e.g. Web Platform for Radio Channels and a Cultural Portal (all cultural productions/information packaged in a coherent product)b) DAB Radio; tests of new content concepts