Mike Hanson is a competitor at heart. As a Division II athlete, he quickly learned that adversity and challenge are sometimes the best teachers. He combines this personal drive and unyielding work ethic with a focus on team and individual performance as well as operational excellence to usher health, wellness, sports, and recreation businesses into new phases of omnichannel success.In each leadership role, Mike has created work cultures where team members are energized to deliver their best work. From startups to turnaround to growth environments, Mike’s formula for team success is a combination of clear expectation, empowerment, hands-on contribution, and a sense of humor. He recruits standout performers and is eager to celebrate the successes of others.As the Vice President of Marketing for Inspired Spine since 2018, Mike is part of a leadership team that is transforming this healthcare delivery company into a multicompany, vertically integrated pioneer of a new standard of care for back pain treatment. Recruited by the CEO and Founder, Mike has been the driving force behind a direct-to-patient marketing strategy, including social media campaigns, that has driven a five-fold increase in patient volume. He has initiated and launched a new rebranding effort, including the creation of new marketing assets and a new website. His work has also accelerated the recruitment of new surgeons into the Inspired Spine Institute. During Mike’s tenureSIGNATURE STRENGTHS:E-Commerce, Digital Strategy, Strategic Planning, Integrated Marketing, Digital Marketing, Business Analytics, Strategic Planning, CRM, Omni-channel Digital Marketing, Google Analytics, Adobe Omniture, Brand Building,Team Leadership, P&L Management, Consumer Research & Insights, New Customer Acquisition, Customer Segmentation, Customer Retention, Site merchandising, Acquisition Marketing, Integrated Marketing Program, Online Channels, Database Marketing, Mobile Apps, iOS, Android, Conversion Optimization, Direct Marketing, Mobile Marketing, Email Marketing, SEM, SEO, Affiliate Marketing, New Product Development & Launch, Agency Management, Direct marketing programs, Segmentation, Retention marketing, Acquisition campaigns, Developing integrated marketing, Digital marketing strategy, optimize marketing, marketing database, Sarbanes-Oxley SOX, PCI, DSS, Digital marketing programs, site optimization, P&L Management, Organizational Leadership, Strategic Innovation,Business Development, Direct Response Marketing, Multi-Channel Sales Strategies, Revenue Optimization, Purchasing & Merchandising.