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Hello! I’m Ben, and I lead Category Management and Insights at Challenge Dairy Products, one of the largest dairy co-ops in the US. I’m driven, analytical, people oriented, and passionately curious. In my role as Category Manager, I focus on the evolving food landscape and how food can make people’s lives better (and tastier!). From our sales team to the C-Suite, I leverage insights and analysis to uncover and act upon opportunities for our co-op. In my free time, I love to spend time outdoors and enjoy live music.
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Category ManagerCalifornia Dairies, Inc.Saint Paul, Mn, Us -
Category ManagerChallenge Dairy Products, Inc. Jan 2024 - PresentBoulder, Colorado, United States- Category Management function leader at one of America's largest dairy producers- Develop category & consumer insight thought leadership to inform sales & retailer partners on the latest trends- Build and manage a suite of analytical and insights tools to reveal and action on opportunities- Own and implement an assortment and category strategy that allows Challenge, our retailers, and consumers to win -
Associate Category ManagerBlue Buffalo Jan 2023 - Dec 2023Denver Metropolitan Area- Category Management leader for Grocery and Mass channels- Advise sales during category and line reviews to maximize distribution of BLUE items- Leverage consumer insights to make strategic, tailored recommendations to BLUE’s retailer partners, including Walmart, Target, and Kroger -
Trade Planning LeadBlue Buffalo Co Oct 2021 - Jan 2023Minneapolis, Minnesota, United States- Led Price Pack Architecture (PPA) analysis to inform the future state of a key product line- Conducted competitive packaging size analysis & built a financial model to influence strategy- Served as an internal consultant to sales on annual joint business planning (JBP) negotiations with BLUE’s largest retailer partners -
Senior Marketing AssociateGeneral Mills May 2020 - Oct 2021Minneapolis, Minnesota, United States- Led development of new channel strategy during most turbulent year for restaurants on record- Combined industry & internal data to identify high-potential restaurant chains for sales to focus on- Launched industry-first frozen sample kit program to reach new customers in a hands-off fashion- Nominated for and won Gold Medal Award (highest internal marketing recognition) for industry support -
Customer Account SpecialistGeneral Mills Aug 2018 - May 2020Manchester, New Hampshire- Developed and managed relationships with hundreds of unique operator customers- Quickly grasped industry regulations to grow sales with key K-12 buying group by double digits- Demonstrated strong follow up and follow through, leading to closer partnerships with distributors- Met sales volume program number in first year, nominated for Sales Rookie of the Year award -
Business Management AssociateGeneral Mills Jul 2017 - Aug 2018Minneapolis, Minnesota, United States- Built the role into an analytics powerhouse by mastering internal, distributor, and scanner databases- Combined disparate data sources to create a field sales competition that reclaimed market share from a competitor- Crafted business reviews leveraged in meetings with our largest and fastest-growing retailer customers -
Customer Marketing InternHoneywell May 2016 - May 2017Golden Valley, Mn- Developed & managed a promotion that converted over $130k in revenue from competitors- Built and published a competitive cross-reference tool to the Honeywell website, serving the needs of hundreds of Honeywell customers- Became proficient with Tableau, creating meaningful, actionable illustrations using data
Ben Hanson Skills
Ben Hanson Education Details
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General Studies; Marketing
Frequently Asked Questions about Ben Hanson
What company does Ben Hanson work for?
Ben Hanson works for California Dairies, Inc.
What is Ben Hanson's role at the current company?
Ben Hanson's current role is Category Manager.
What is Ben Hanson's email address?
Ben Hanson's email address is bh****@****alo.com
What is Ben Hanson's direct phone number?
Ben Hanson's direct phone number is +161259*****
What schools did Ben Hanson attend?
Ben Hanson attended University Of Minnesota - Carlson School Of Management, University Of Wisconsin-Eau Claire.
What are some of Ben Hanson's interests?
Ben Hanson has interest in Social Services, Civil Rights And Social Action, Politics, Human Rights, Health.
What skills is Ben Hanson known for?
Ben Hanson has skills like Teamwork, Microsoft Office, Time Management, Presentation Skills, Event Planning, Interpersonal Communication, Microsoft Excel, Leadership, Tableau, Social Media Management, Qualtrics, Google Apps.
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Ben Hanson
Greater Minneapolis-St. Paul Area
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