Marketing professional with business drive, a strong digital background and passion for creativity. Experienced strategy consultant on the verge of business, marketing communication and digital technology. Fascinated about how marketing works to change behavior, how businesses transform, and brands become meaningful in a purpose economySince 2016, I have been working independently with various clients on project basis, as ad interim manager or through long-term consulting. For my clients, I turn business issues into meaningful brand positioning, marketing strategy and effective communication. I usually work direct and also through advertising or media agencies. Recent clients include Molenaar bathrooms, Prominent seating furniture, Abovo Media, NoLabel and NPB Media. I am also a graduation supervisor and examiner for the University of Applies Sciences Amsterdam.My career spans many aspects of marketing, communications, and digital technology. I have worked as a strategist at renowned agencies such as Ogilvy & Mather and TBWA\ for leading brands including Philips, Unilever, KPN, Rabobank and Center Parcs. As a result, I have experience in a wide range of industries such as Telco, Technology, Automotive, Banking, Retail and FMCG, both in the consumer and business market, nationally and internationally.My expertise is building brands in a digital age. by developing marketing strategy, brand positioning, communication planning and through digital transformation. I do this based on my specialism in data analysis, data-driven marketing communication, online advertising, customer journey planning, branding and CRM.I studied Economic Science at the Rijksuniversiteit Groningen and started my career as a database-marketing analyst, CRM consultant and marketing manager.Throughout my career I have been responsible for the strategy/planning of multiple awarded campaigns including a Cannes Grand Prix, Creative effectiveness Lion and Gold Effie for the DELA “why wait” campaign. Other awards include Webby, SAN and Esprix.