Digital Marketing Analyst
Bangalore Urban, Karnataka, India
• Led and optimized PPC campaigns across Google, Yahoo, and Bing, achieving a 20% increase in click-through rates.• Showcased expertise in performance marketing, emphasizing conversion optimization and online customer acquisition strategies.• Leveraged website analytics tools like Google Analytics, NetInsight, Omniture, and WebTrends to assess user behavior and enhance campaign performance.• Utilized bid management platforms such as Click Equations, Marin, Kenshoo, and Search Ignite to refine ad spend and maximize ROI.• Collaborated across SEM and other digital marketing efforts, including blogging, press releases, and social media, to boost online visibility and brand presence.• Formulated and executed strategies to increase inbound organic traffic, driving significant improvements in Search Engine Results Pages (SERPs) rankings.• Developed detailed reports analyzing web analytics, site performance, and key metrics for internal and stakeholder insights.