Extensive global expansion experience, leading both Chinese brands entering international markets and global brands entering China and the Asia-Pacific. Well-versed in key markets including North America, Western Europe, Asia-Pacific, the Middle East, and Africa. Led overseas teams as the primary decision-maker, responsible for P&L, managing annual revenue of approximately $300 million.Led Amazon business operations for several years, with expertise in various e-commerce platforms. Experienced in both cross-border and local direct-to-consumer stores, as well as distributor-based business models.Senior leadership experience at top consumer electronics brands, including Lenovo, Motorola, Asus, Razer, Corsair, and Jmoon, with entrepreneurial experience in cross-border e-commerce and building businesses from the ground up.Managed a wide range of consumer electronics products, including laptops, desktops, smartphones, gaming products, power supply units, memory, streaming equipment, and beauty devices.Comprehensive expertise in strategic planning, team building, goal setting, and end-to-end management of products, sales, marketing, supply chain, pricing, and organizational culture.Fluent in both Mandarin and English, with exceptional leadership skills and experience managing diverse global teams.