Hanxue (Hazel) Ma Email & Phone Number

Waltham, Massachusetts, United States

• Collect and organize data from HubSpot to track prospective student engagement and program inquiries, leveraging Excel for detailed data analysis and trend visualization to identify key demographics and ideal candidates• Collaborate closely with the Marketing Department to support the promotion and branding of the Executive PhD program, including creating content for newsletters, email campaigns, and social media• Assist in organizing materials and preparation for incoming students, ensuring smooth onboarding and orientation experiences by coordinating with faculty and administrative teams

Shanghai, China

• Analyzed Douyin user engagement data to craft co-branding marketing campaigns, leading to a surge in brand exposure with over 100M views and 2.32M engagements • Utilized Python for preliminary data analysis of consumer trends to inform a Douyin product launch strategy that has resulted in a 70% virality rate and an 8% increase in customer satisfaction • Implemented targeted KOL promotional tactics, achieving a 225.18% YOY and 246.11% MOM growth in product search relevance on Tmall and Jingdong • Conducted market analysis on competitors and trends via industry reports and forums; craft and deploy marketing content that boosts high-end shaver sales by 30% • Led demographic research for a Shanghai pop-up store initiative which attracts over 600 visitors daily

Chongqing, China

• Developed and executed marketing surveys using advanced survey tools, leading to a 15% increase in sales within three months. Analyzed survey results using statistical methods to provide valuable insights to management. • Conducted in-depth research on competitor products and market trends using industry reports, analysis tools, and online forums. Synthesized this information to provide actionable insights to management, enabling the development of effective marketing strategies and keeping the company competitive.• Collected and sorted customer data using advanced CRM software, improving data quality andaccuracy. Maintained customer relationships by regularly following up and addressing concerns, resulting in a 20% increase in customer retention rates over three months.

Beijing, China

• Planned and executed the offline digital art exhibition of Pico, utilizing marketing strategies to ensure the exhibition's success. Analyzed theme interpretation and concept analysis of the exhibition to determine internal settings, moving line planning, and installation settings that attracted and engaged audiences. • Conducted horizontal comparative analysis of cases with different exhibitions and cases to extractexhibition memory points, enabling the company to create unique and memorable experiences thatresonated with visitors. • Designed and modeled the interior installations of the venue through different software to determine the final presentation of the exhibition. Utilized marketing principles to ensure the installation effectively conveyed the exhibition's message and aligned with the company's branding. • Contributed to the overall success of the exhibition, resulting in increased brand awareness andpositive feedback from visitors.

Master'S Degree, Business Analytics

Bachelor Of Arts - Ba, Environmental Design/Marketing, 3.95/4.0

Exchange Student, Mathematics And Computer Science, 4.0/4.0