Hanxue (Hazel) Ma Email & Phone Number

Waltham, Massachusetts, United States

• Collect and organize data from HubSpot to track prospective student engagement and program inquiries, leveraging Excel for detailed data analysis and trend visualization to identify key demographics and ideal candidates
• Collaborate closely with the Marketing Department to support the promotion and branding of the Executive PhD program, including creating content for newsletters, email campaigns, and social media
• Assist in organizing materials and preparation for incoming students, ensuring smooth onboarding and orientation experiences by coordinating with faculty and administrative teams

Shanghai, China

• Analyzed Douyin user engagement data to craft co-branding marketing campaigns, leading to a surge in brand exposure with over 100M views and 2.32M engagements
• Utilized Python for preliminary data analysis of consumer trends to inform a Douyin product launch strategy that has resulted in a 70% virality rate and an 8% increase in customer satisfaction
• Implemented targeted KOL promotional tactics, achieving a 225.18% YOY and 246.11% MOM growth in product search relevance on Tmall and Jingdong
• Conducted market analysis on competitors and trends via industry reports and forums; craft and deploy marketing content that boosts high-end shaver sales by 30%
• Led demographic research for a Shanghai pop-up store initiative which attracts over 600 visitors daily

Chongqing, China

• Developed and executed marketing surveys using advanced survey tools, leading to a 15% increase in sales within three months. Analyzed survey results using statistical methods to provide valuable insights to management.
• Conducted in-depth research on competitor products and market trends using industry reports, analysis tools, and online forums. Synthesized this information to provide actionable insights to management, enabling the.
• Collected and sorted customer data using advanced CRM software, improving data quality andaccuracy. Maintained customer relationships by regularly following up and addressing concerns, resulting in a 20% increase in.

Beijing, China

• Planned and executed the offline digital art exhibition of Pico, utilizing marketing strategies to ensure the exhibition's success. Analyzed theme interpretation and concept analysis of the exhibition to determine.
• Conducted horizontal comparative analysis of cases with different exhibitions and cases to extractexhibition memory points, enabling the company to create unique and memorable experiences thatresonated with visitors.
• Designed and modeled the interior installations of the venue through different software to determine the final presentation of the exhibition. Utilized marketing principles to ensure the installation effectively.
• Contributed to the overall success of the exhibition, resulting in increased brand awareness andpositive feedback from visitors.

Master'S Degree, Business Analytics

Bachelor Of Arts - Ba, Environmental Design/Marketing, 3.95/4.0

Exchange Student, Mathematics And Computer Science, 4.0/4.0