Hany El Shaffee

Hany El Shaffee Email and Phone Number

Marketing & Corporate Communications @ Easy Business Solutions (EBS)
Hany El Shaffee's Location
Cairo, Egypt, Egypt
About Hany El Shaffee

With over 17 years of experience as marketing communications and PR manager. I have a passion for the storytelling aspect of brands, which allows me to think beyond products to develop a story of who the organization and its people are, and what they do best.

Hany El Shaffee's Current Company Details
Easy Business Solutions (EBS)

Easy Business Solutions (Ebs)

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Marketing & Corporate Communications
Employees:
8
Hany El Shaffee Work Experience Details
  • Easy Business Solutions (Ebs)
    Head Of Corporate Communications
    Easy Business Solutions (Ebs) Oct 2022 - Present
    Cairo, Egypt
     Create marketing strategy and plans to SME customers and provide digital & onsite site innovative solutions.  Conduct market research with full analysis quantitate and qualitative and provide competitors review. Supervise production and media spent and take corrective actions. Manage customer events and provide resources and ideas out of the box.  Offered consultation and assessment to clients business in various sector.  Plan and execute social media and SEO, SEM and… Show more  Create marketing strategy and plans to SME customers and provide digital & onsite site innovative solutions.  Conduct market research with full analysis quantitate and qualitative and provide competitors review. Supervise production and media spent and take corrective actions. Manage customer events and provide resources and ideas out of the box.  Offered consultation and assessment to clients business in various sector.  Plan and execute social media and SEO, SEM and content marketing, Show less
  • Self-Employed
    Marketing & Communications Consultant
    Self-Employed Apr 2020 - Present
    Cairo, Egypt
    * Develop and implement 360 marketing strategy and communication plan for clients.* Address clients' needs, from message development and media outreach to materials creation ATL & BTL and planning which includes SEO, SEM and content marketing.* Increase brand awareness and market research analysis for clients and their competitors.
  • Doha Bank
    Manager - Public Relations & Corporate Communications
    Doha Bank Apr 2006 - Jan 2020
    Qatar
    * Strategized and executed branding and measured brand essence & compared brand strength in local & international markets which led to bank getting recognitions from various international institutes. Bank got certified from Guinness World Records. Bank named as Best Bank in corporate & retail services.* Researched & developed marketing strategies for International Banking, Treasury Corporate & SME departments such as research analysis, target segmentations as a result bank had increased… Show more * Strategized and executed branding and measured brand essence & compared brand strength in local & international markets which led to bank getting recognitions from various international institutes. Bank got certified from Guinness World Records. Bank named as Best Bank in corporate & retail services.* Researched & developed marketing strategies for International Banking, Treasury Corporate & SME departments such as research analysis, target segmentations as a result bank had increased corporate finance with 60%. Launched QETF as 1st ETF in Qatar in collaboration with Qatar Exchange. Launched Doha Souq e-commerce website.* Organized corporate & retail events, shareholders meetings, exhibitions, seminars, career fairs and marathons. 100+ events were achieving their target in 17 countries in Gulf, North America, Europe and Asia.* Directed advertising & PR campaigns offline & online, digital & printed media, TV, radio, websites, billboards, newspapers & magazines publicity and communicated with advertising & PR agencies. Placed adverts at unique and eye-catching spots. Applied SEO, SEM, web analytics methods and updated website to be mobile friendly which led to massive increase in sales & branding. Website ranking was 1st page in search engines with most AdWords. Traffic monitoring for best return of investment.* Advanced corporate social responsibility activates for bank’s group charities, events & exhibitions, workshops & seminars and environmental projects. Launched green banking products & services. Planned run marathon attended by more than 6,000 participants for 14 years. Knowledge sharing sessions attended by 500+ guests.* Supervised designing, writing and production of bank’s annual & summary reports, Suitability reports, CSR reports, Achievement Reports, Magazines & newsletters.* Communicated with local shareholders institution & Qatar exchange as well as International rating institutions worldwide to get banks’ recognitions. Show less
  • Al-Watan Newspaper  جريدة الوطن
    Sales Executive
    Al-Watan Newspaper جريدة الوطن Mar 2003 - Feb 2006
    Doha, Qatar
    * Created & processed media campaigns for wide range of clients. Supervised designs & layouts of clients.* Maximized media sales. Promoted website adverts links and special editions. Worked in launching Qatar tribune newspaper

Hany El Shaffee Skills

Banking Commercial Banking Credit Cards Management New Business Development Public Relations Retail Banking Relationship Management Team Management Teamwork Project Management Leadership Market Research Business Strategy Branch Banking Business Analysis Credit Risk Cross Selling Trade Finance Risk Management Financial Analysis Financial Risk Business Development Team Leadership Finance Analysis Marketing Marketing Communications Marketing Strategy Negotiation

Hany El Shaffee Education Details

  • Aim Shammas University
    Aim Shammas University
    Business/Commerce, General

Frequently Asked Questions about Hany El Shaffee

What company does Hany El Shaffee work for?

Hany El Shaffee works for Easy Business Solutions (Ebs)

What is Hany El Shaffee's role at the current company?

Hany El Shaffee's current role is Marketing & Corporate Communications.

What schools did Hany El Shaffee attend?

Hany El Shaffee attended Aim Shammas University.

What skills is Hany El Shaffee known for?

Hany El Shaffee has skills like Banking, Commercial Banking, Credit Cards, Management, New Business Development, Public Relations, Retail Banking, Relationship Management, Team Management, Teamwork, Project Management, Leadership.

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