Leading the creative division of the agency and the digitalization transformation strategy of Black & White Catalogue and Adcom Advertising.Establishing and managing a digital department serving and delivering the company’s main vision and strategy.Creating new opportunities & new sales avenues to achieve targeted strategic business objectives coping with Corona pandemic, bringing to life “Your Wedding Bazar”.

My role is to assesse, evaluate, establishe, and develop opportunities in the Mining & Gold exploration industry. Initiating, building, and enhancing relationships with customers and strategic partners. Working closely with the Operations team to ensure the execution of growth strategies and sales / marketing campaigns to achieve organizational objectives. Gathering, reviewing and analyzing information to develop recommendations for new and existing products, innovations and improvement initiatives. Digitalization ZMG’s operations and providing cutting-edge digitalization technology solutions to our Mining & Gold exploration customers and industry.Developing and delivering effective events, presentations and demonstrations on the value of our offerings and services to our customers and to close sales and to drives achievable growth. Tracking progress and maintaing effective, professional communication with all relevant internal and external stakeholders throughout the business development and sales cycle. Networking with industry groups, professional organizations and commercial chambers to establish the presence and reputation of the company.

My role includes heading the creative division of the agency and extending the agency capabilities and services by building a new brand folio of non-pharmaceutical clients and a new creative team that is capable of delivering strategic communication through TV commercials and digital channels.

I launched and established OMD Cairo Digital Creative Department – a technology Innovations unit within the agency focused on disruptive digital content and product.My role includes developing the roadmap for evolving integrated digital led communications within the agency and leading creative excellence -developing strategic digital creative campaigns, leading all aspects of digital ideation, design and development, ensuring that the digital campaigns and activations are strategically aligned with other media channels. Acting as both business and creative head for the agency’s digital operations, I put in place offshore production hubs, processes and partnerships, and led the agency to become digitally awarded in the region. I consulted and managed key brands such as Pepsi Co., Henkel, Vodafone, Mercedes-Benz, Marico, Beko and Visa, helping them engage brand communities and customers.Serving on internal award shows as a member of OMD Cairo awards committee and a jury member of the OMD Lights.The agency was awarded gold, silver and crystal in Dubai Lynx, Effie and MENA Cristal consecutively to become the most awarded agency of the year for 2011. In 2014, we were awarded 2 golds in Effies Best use of social media for Vodafone “ Barakat and Super Teta” webisodes. Beside, only gold in personal care category For HairCode “One Million campaign ”.

As a Media Invention Instructor, I teach new blossoming creative minds in the industry the importance of media as communication mean/medium and to be more innovative using different media types and platforms that integrates their brand communication and affect their consumer behaviors.

My role was to build and to drive the creative vision of the agency and managing the creative team of art directors, designers and producers; Also, responsible for;- Creative strategy and creative direction of the campaigns from proposal to product.- Conceptualizing and directing compelling visuals.- Operational processes and systems for streamlined creative execution and production.- Recruiting and training the creative team enhancing their skills and techniques to achieve higher levels of lateral creative thinking.- Putting in place a creative and production hub for third party production houses to ensures the appropriate delivery of our idea.Driving new business acquisition through strategic consulting for clients, during my time with the agency I helped creating a portfolio of clients including Arma, Olympic Group, Coldwell Banker, Hama, Iberna, Banque De Caire and Sigma.Some of my key contributions included expanding creative-folio to include in-house production capabilities; - Commercial/Advertising Photography.- Video production and sound editing.- Participating as a voice over talent in some radio ads.- Arabic and English scripts writing for Press, Radio and TV commercials.

Introducing May 2005 Black & White Catalogue in its new and creative image - Having two front covers with no back cover- and to the Egyptian and UAE market.Assisted in preparing the catalogue marketing and distribution plan for year 2005 / 2006 and opening new distribution channels in Dubai.Prepared “Black & White Show” radio program on Nogoum FM, including: Creative idea,media plan, intros, promos and interactive competitions.Responsible for different creative art works such as: Launching campaign of AC Milan Soccer school in Egypt, Accor (Al Hanove group), Iborotel, Solymar, Fluffy & Frost Frolics ice cream and Geroland membership campaign.

Designed Alexandria City Center mall hoarding, flyers, press ads, mall car, business cards, letterheads and envelopes. Designed Carrefour opening advertising campaign including; indoor monthly posters and office stationaries.Implemented instant designs for Nestle Pure Life (NPL) global workshop such as: display rack, outdoor, display and shipping carton, counter rack, fan flags, new slogans and selling lines. Designed (NPL) new iced refreshment concept including danglers, shelf talkers, refrigerator stickers and outdoors. Creative concept and designs for the Sony advertising campaign pitch (Hi-fi’s and home theaters). Assisted in designing Cerelac advertising campaigns, danglers and press ads. Designed Calcium plus leaflet and press ad for “Mother and Child” magazine. Assisted in designing Nido campaigns range 1+, 3+, 6+, including; shelf talkers, flags, danglers, press ads, outdoors. Assisted in creative concepts and designing Renault press ads, outdoors and call center logo. Assisted in creative concept and designing President Press ads, promo packs and promo cards.Assisted in designing Nescafe 3 in1 sachet, display box and shipping case.Assisted in designing Maggi polonaise sachet and consumer panel. Designed Baraka Sparkle labels and shipping carton.