Product Marketing Assistant in Luxury Division, for Armani Fragrance and Skincare teams- Social seeding and product re-push in China market of Armani Privé Fragrance: Thé YULONG, Santal DĀN SHĀ, etc.

Marketing for Rexona in both brand building and brand developmentNew Product Development and Consumer Intelligence o Initiated new product concepts for deodorant sticks and fragrances targeting 3 consumer groups; Organized 20+ qualitative research; Headed focus group events; o Executed after-sale follow-up to 60+ brand promoters, poduced competitive analysis on key SKU for multi-channels;Campaign development and implementation o proposed narrowed topics based on new trends; Assisted the execution, including partner communication and agencies briefs.

Shopper marketing for Aptamilo Aligned the daily operation of the brand’s live streaming workshops for 2 main channels(Ali, JD); o Coordinated with partner brands’ marketing teams and celebrities’ studios in 3+ cross-bordercampaigns, aligned execution details of H5 page creation, TVC shooting, online shop’s UI design;Data collection and analysiso Published weekly and monthly data reports for 3 SKU; Timely collected data from business intelligence platforms (JD BI, Ali BI, etc.) to convey data support, ensure data quality and retention;Content Operation and Project Managemento Created promotion articles for summer shopping seasons(618), aligned multiple social media publishing; CRM including email and text marketing; Verified the quality of outputs of KOL/KOC for SMO/SEM

Project Assistant for developing a new international exchange program ‘Executive Class‘ for the Internet Institute of Anhui University