Hanyu Cen Email & Phone Number

Shanghai, China

Shanghai, China

Develop and maintain relationships with international key clients, achieving 10 Mn+ sales scale, 100% renewal rate, and target profit margin; The clients are in various industries such as FMCG, beauty, luxury, and healthcare; Provide digital marketing strategies for precision marketing, and establish industry benchmark cases; The projects include CRM, CDP, MA, DMP, DSP, Ad Serving, dashboard, modelling, business analysis;Manage financial status of each account, including sales… Show more Develop and maintain relationships with international key clients, achieving 10 Mn+ sales scale, 100% renewal rate, and target profit margin; The clients are in various industries such as FMCG, beauty, luxury, and healthcare; Provide digital marketing strategies for precision marketing, and establish industry benchmark cases; The projects include CRM, CDP, MA, DMP, DSP, Ad Serving, dashboard, modelling, business analysis;Manage financial status of each account, including sales pipeline, client management plans, budget, and vendor plans, ensuring there is no outstanding balance;Be responsible for pitch, contract renew, customized solutions, CR, continuous optimization, and final deliverables; Identify technical risks, coordinate internal and external resources to solve problems; Show less

Shanghai City, China

Provide operational systems for 18 insurance companies, ensuring seamless enterprise-level collaboration among insurers, international healthcare institutions, payment institutions, and ecological partners; Achieve 100% contract renewal rate and successfully collaborated with four newly acquired insurers;

Greater Chicago Area

Develop in-house CRM platform for customer service department, which helps break down data silos between various departments, and integrates over a dozen internal systems, such as Salesforce, Satmetrix, Qualtrics, and Instalink; It results in a 39% expansion of database, a 9% increase in user feedback rate, and a 25% reduction in operation time;

Evanston Il

Act as a graduate assistant to collaboratively manage the university-department-level marketing campaigns. • Direct cross-functional teams that comprised with copywriters, graphic designers, and video photographers, to launch over 300 university-level marketing communication materials from concept to execution• Communicate with clients based on their needs and our ability, suggesting actionable marketing ideas, timeline, and reasonable budget• Implement marketing materials in TV… Show more Act as a graduate assistant to collaboratively manage the university-department-level marketing campaigns. • Direct cross-functional teams that comprised with copywriters, graphic designers, and video photographers, to launch over 300 university-level marketing communication materials from concept to execution• Communicate with clients based on their needs and our ability, suggesting actionable marketing ideas, timeline, and reasonable budget• Implement marketing materials in TV, email, print, social media, and other related publishers, exceeding impression goal by 12% on average Show less

Austin, Texas Area

Manage campaign calendar; Execute campaigns with sales team, PR team, and external agencies, including seasonal promotions, exhibitions, holiday sales, new product launches, and enterprise-level collaboration events;

Master Of Science - Ms, Marketing

M.S. in Integrated Marketing Communication

Bachelor Of Science (B.S.) In Advertising, Media, Advertising, Texas Media Program & Business Foundation Program