Hanyu Duan Email & Phone Number

Lytham

· Enhanced online product appeal and buyer engagement by leveraging my photography skills and attention to detail, increasing click-through rates on eBay listings.· Optimised pricing strategy by integrating market research and product knowledge, leading to revenue boost for charity items, directly supporting the foundation's mission.· Facilitated team efficiency and inventory management by collaborating closely with the shop manager, enhancing overall shop productivity.

Lytham St Anne'S, England, United Kingdom

• Grew TikTok viewership to over 50,000 views and 2,000 likes by producing and sharing 40+ videos on non-alcoholic beverage-making, demonstrating the understanding of audience preferences and content appeal• Enhanced channel visibility leading to a 920% increase in subscriber count within 1 month through targeted keyword use and optimization of video titles, hashtags and descriptions, based on trends and analytics• Achieved a 1200% increase in video shares and a 350% increase in comments through adjusting contents based on audience insights from comments and engagement metrics

London, England, United Kingdom

· Attained £20,000+ sales over 12 months via online consignment on WeChat and Xiaohongshu platforms, with a focus on vintage jewelry, while overseeing end-to-end operations from market research to customer relations• Increased user engagement rate by 23% within 6 months, by establishing a Xiaohongshu new media account from scratch, leveraging data platforms for conducting competitor analysis, and implementing data-driven marketing strategies• Secured an overall 4% conversion rate by fostering robust user engagement and managing relationships with key customers• Cultivated a dedicated following of 3000+ fans and 300 private domain users by creating and promoting 6-8 marketing posts weekly, and adapting based on valuable user feedback• Boosted lead generation rate by 8% compared to the previous quarter by collecting and organizing user feedback, planning interactive activities that resonated with the audience, and fostering heightened engagement• Developed a 339.4% surge in clicks and 203.3% rise in follower conversions within 2 months by analyzing operational data and optimizing content• Realized customer satisfaction rate exceeding 95% by devising and implementing communication strategies that boosted new customer engagement and fostered repeat purchases from existing clients

• Designed and facilitated 2 workshops for 15 people to identify and prioritize opportunities for establishing a caring society• Spearheaded the development of the campaign "This is Careism" on Facebook and accumulated over 100 participants

Beijing, China

• Executed design and visual branding for the high-tech section of the Chinese Academy of Sciences Innovation Achievement Exhibition by delivering 50+ posters and 20 banners, while coordinating exhibition text• Overseeing 10+ exhibit sections and modifying tasks based on feedback to ensure representation accuracy• Lead to 100% positive attendee feedback rate within over 2000 attendees

Master'S Degree, Design Innovation And Citizenship

Master Of Design, Design Innovation And Citizenship, C1

学士学位, Industrial And Product Design, Gpa：3.76/4.0

Activities and Societies: 学生会宣传部、学习部