Hanzada is a regional consultant and trainer for Entrepreneurship and Social Innovation with 16 years of experience in Brand Management, Consumer Research & Marketing Communications in multinational companies such as J.Walter Thompson for Advertising & Communications, PepsiCo Egypt, and Millward Brown Research Spain & Portugal. She is currently serving as Deputy Managing Director for Entrepreneurship and Social Innovation at Ahead of the Curve (ATC) and Chief Marketing Officer for VFlock Investment Network. Hanzada is a founding member of T20 for Egypt and is an active member of the Egyptian Junior Business Association (EJB). Hanzada graduated with high honors majoring in Journalism & Mass Communication specialized in Integrated Marketing Communication from The American University in Cairo (AUC) with a triple minor of Business, Economics and Theatre and holds an MA in Market Research and Consumer Behavior from IE Business School in Madrid. In 2013, Hanzada launched her jewelry brand, which aims at supporting women and their children’s education in different rural areas in Egypt.Hanzada believes in the great added value of participating in extracurricular activities, therefore, she currently serving as a Founding Member of the Top 20 Egypt and have been voted as IE Alumni Egypt Club’s President. Also a member of the Egyptian Junior Business Association and the Founder and Past President of Heliopolis Sporting Rotaract Club. In 2013, she served as the team leader of Marketing and Events in Tedx IE University Madrid as well as used to head the Marketing Communications Committee of TedxCairo in 2015.Finally, she has achieved a few awards for her ability to combine academia with real-life practice and commitment to civic engagement, such as The Ideal Student Award given by AUC and JWT in 2006; AUC Parents’ Association Cup Fall 2007; First Place at the IE Millward Brown-Unilever Business Challenge and Top 5 Winners at IE Net Impact Weekend in Madrid 2013.