Graduate Scheme ACA

Developed strategies for E-sport anchors to increase traffic on live broadcasting, including trainings on trendy vocabulary, hosting interactives sessions with fans, etc.Helped increase subscription on GR e-sport’s social media presence, including Bilibili (Chinese equivalent of YouTube) and TikTok by strategically timing video release and refining video contents.Wrote script for promotional videos of a major video game, earning 9711 fans, 50k Likes, and 2000+ average daily views.

Innovated marketing messages for an international personal care brand, Bioderma, based on homophonic phrases in the Chinese language, resulting in eye-catching phrases and imparting regional relevance in brand marketing strategies.Championed summer social media campaign for JBL, refined messages to resonate with Millennial professionals’ psyche on career ambitions, as well as helped create an immersive online experience through one of the first interactive Wechat blogging, reaching the top 4 most read articles of the month with 159,483 impressions.Innovated the first video report on competitor benchmarking, delivered a five-minute and highly condensed research on Collaboration Software market, helping win a major digital marketing bid from ByteDance.

Designed and delivered English-learning videos on TikTok to promote the Channel’s “Learning English from News” programme, achieving 5000+ hits per video, featuring highly condensed, 15-30s of power learning under the context of trending and informative newsDiscovered, through online comments analysis, the viewers’ propensity to learn English by watching news anchors; transformed regular English news into short educational videos by incorporating “key words” banners and more in-depth educational hyperlinks.

Broke silos between the followers of the TV channel and its social media account by channelling bidirectional traffic through social media promotions on TV programme participationHelped expand the TV channel’s social media presence by condensing hour-long TV programmes into two-minute synopsis videos and posting them on social media with strategic timing to maximize views.Conducted data analytics on Microblog viewer habits, adjusted the timing of blog posting and achieved 30% increase in viewership.Eased post-processing of TV programme recordings by initiating advanced planning with the videographers to strategize real-time recording and prioritize topics and scenes.