Strategy o Support global Automotive Strategy Director to make ONSEMI China automotive strategy,TAM/SAM analysis, fix goal, resource investment, etc. o Work with Sales to define key account strategy o Identify automotive Disty strategy Business: o As Automotive Markeing manager for APG China,in charge 4 product line, yearly growth rate is higher than 30%. 60% increasement is from local demand creation. o Define new product for China market, especially power supply, IGBT… Show more Strategy o Support global Automotive Strategy Director to make ONSEMI China automotive strategy,TAM/SAM analysis, fix goal, resource investment, etc. o Work with Sales to define key account strategy o Identify automotive Disty strategy Business: o As Automotive Markeing manager for APG China,in charge 4 product line, yearly growth rate is higher than 30%. 60% increasement is from local demand creation. o Define new product for China market, especially power supply, IGBT and SmartFET. o Key member for global product line new product road map definition. Marcom o Organize Electronica in Mar 2011,2012,2013,2014,2015o Organize webniars for automotive solutions o Organize automotive hotel seminars in 3~4 cities every year o Translate automotive product/solution brochure to Chinese o Frequently join deffirent automotive forum to develop ONSEMI automotive brand in China market.Build up automotive Jointlab with TongJi university. Show less

Report to: China Automotive BU head (20 Subordinates)/Global OBD director(15 Subordinates) Promote China OEM development strategy, focus in Chery, BYD, ChangAn, Geely and FAW. Dig out the most local suppliers of these OEMs, work with Marketing and push Distributors to complete more DIN and DWIN in these local suppliers. Spend 3 years to build up good relationship with Chery(No 1 local brand car maker in China), and finally set up Infineon-Chery Innovation Center. Take charge of CIIC… Show more Report to: China Automotive BU head (20 Subordinates)/Global OBD director(15 Subordinates) Promote China OEM development strategy, focus in Chery, BYD, ChangAn, Geely and FAW. Dig out the most local suppliers of these OEMs, work with Marketing and push Distributors to complete more DIN and DWIN in these local suppliers. Spend 3 years to build up good relationship with Chery(No 1 local brand car maker in China), and finally set up Infineon-Chery Innovation Center. Take charge of CIIC and lead one resident AE to support Chery. Co-operate more than 10 strategy projects with Chery, the revenue of Chery will increase to 14M Euro in 2014 from 1.5M Euro in 2010. Manage distributors to dig out more than 15 potential local Tier1s in Chinese market, and provide better service to key customers, including better technical support, logistic support, financing support. Key member of Infineon global ULCC project team which was built up by Infineon Munich directly. (Ultra Low Cost Car). Recommend China ULCC market strategy (including product, resource, organization, investment etc) based on Chinese OEM business case. Show less