L2 is a benchmarking and education firm, helping member brands shape their digital roadmap and achieve greater ROI on human, creative and financial capital. L2’s proprietary Digital IQ Index® is the global standard for determining a brand’s digital competence, analyzing 1,000+ data points across site, e-commerce, digital marketing, social media and mobile. L2 members include the world’s most relevant brands. • Digital IQ Index®: Beauty | China 2015• Digital IQ… Show more L2 is a benchmarking and education firm, helping member brands shape their digital roadmap and achieve greater ROI on human, creative and financial capital. L2’s proprietary Digital IQ Index® is the global standard for determining a brand’s digital competence, analyzing 1,000+ data points across site, e-commerce, digital marketing, social media and mobile. L2 members include the world’s most relevant brands. • Digital IQ Index®: Beauty | China 2015• Digital IQ Index®: Personal Care | China 2015• Intelligence Report: Social Platforms 2014• Inaugural Digital IQ Index®: Food 2014• Digital IQ Index®: Luxury | China 2014• Digital IQ Index®: Personal Care | China 2014 Show less

• Built weekly channel reports with Google Analytics, Google Adwords, and Coremetrics. Monitored sales, orders, and traffic across multiple channels: CPC, Affiliates, Email, Referral, Organic Search, and Direct.• Facilitated campaign consistency efforts through briefing and testing of banners and landing pages. Compiled creative assets and distributed to channel partners in accordance with campaign calendar. • Managed paid search site links.• Beauty Benchmark: Tracked and analyzed… Show more • Built weekly channel reports with Google Analytics, Google Adwords, and Coremetrics. Monitored sales, orders, and traffic across multiple channels: CPC, Affiliates, Email, Referral, Organic Search, and Direct.• Facilitated campaign consistency efforts through briefing and testing of banners and landing pages. Compiled creative assets and distributed to channel partners in accordance with campaign calendar. • Managed paid search site links.• Beauty Benchmark: Tracked and analyzed competitors holiday promotions 2013, and managed ongoing competitive landscape.• Assisted the Marketing team in building Access database to analyze Web & Retail activity and sales for new and existing email sign ups during annually promotion campaigns. Show less

• Led data collection and analysis efforts across 650+ data points in digital, social media, SEO, E-commerce strategy and site optimization for benchmarking 106 prestige brands for use in high-profile Digital IQ studies for China Personal Care and China Beauty.• Created in-depth quantitative research analysis in Excel using charts and graphs; interpreted and published insights on social adoption and engagement, platform growth and functionality, and site content investment.• Supported… Show more • Led data collection and analysis efforts across 650+ data points in digital, social media, SEO, E-commerce strategy and site optimization for benchmarking 106 prestige brands for use in high-profile Digital IQ studies for China Personal Care and China Beauty.• Created in-depth quantitative research analysis in Excel using charts and graphs; interpreted and published insights on social adoption and engagement, platform growth and functionality, and site content investment.• Supported the team with data analysis and chart building for deep dive “Michael Kors Social Platfrom China Debrief”. Show less

• Managed clients’ social media strategy, engaged in content creation and distribution, launched online promotional activities to attract traffic and increase engagement, and updated and maintained clients’ social media platforms on daily basis.• Conducted data analysis to draft weekly report and line chart to monitor, record and drive traffic to social media platforms, and applied social media listening tools (e.g. Crimson Hexagon) to identify and handle negative sentiment.• Designed… Show more • Managed clients’ social media strategy, engaged in content creation and distribution, launched online promotional activities to attract traffic and increase engagement, and updated and maintained clients’ social media platforms on daily basis.• Conducted data analysis to draft weekly report and line chart to monitor, record and drive traffic to social media platforms, and applied social media listening tools (e.g. Crimson Hexagon) to identify and handle negative sentiment.• Designed and launched social media strategy for global event, SAP China SAPPHIRENOW -- 12 week project ending with 904 posts, 200% increase in new followers, 43 million impressions, and 12,632 video views.• Developed and launched global pitches on social media strategy for Rakuten, and independently completed background research on China's E-commerce landscape, and Internet penetration and community size.• Clients' industries: Technology, Online Retailer, Prestige Brands and Hospitality. Show less