Hao Phan Email & Phone Number

Projects in charge:Chiến Thần AFK - Panilla Saga VN (2023, launching campaign);Jetpack Mobile (2021 - 2023, development - Alpha test);Call of Duty Mobile: Vietnam (2022, BAU)Dash City / The Witch Diaries (2022, test)Plan & execute brand - communication strategies:- Localize brand guideline, brand statement, brand voice, brand positioning- Launching campaign & maintaining activities;- Tournament campaign: concept (key message, mood & tone), prize pool & sponsorship benefits for partners;- Ensure brand consistency in assets & content: monitor website, social channels & community activities.Track & analyze performance metrics:Key performance metrics such as: Social engagement, app installations, DAU, MAU, PU, Gross Revenue & budget management;- Marketing research on competitors' social intelligence, marketing campaigns and communities maintaining;- Propose new activities for continuous improvement.Work closely with cross-function teams:- Digital: generate ad-text, SEO content adaptable for digital UA campaign to convert user;- Design: determine mood & tone, brief campaign KV, social asset, trailers- Product & Ops: follow-up content related ingame visual & feature update- CS: review user feedbacks and provide solution from marketing perspective

Plan & monitor ad campaigns:- SEO, GDN, Google ad-words, Social page management for partners, clients; allocate budget to optimize campaign performance;- Track & conduct periodic performance report digital ad campaigns;Collaborate with inhouse teams to deliver pitching plan & campaign material: briefed design, produce ad-text & social content;Communicate & maintain relationships with partners, clients for next projects.

Contribute in monthly marketing strategies • Digital marketing: mini games and weekly articles for fanpage.• Distribution: Seek out potential events and follow-up onsite displayManage existing customer database & accounts.Ensure sales processes • Initiate contacts, promote subscription, sampling and follow-upIn charged of Media Press for Forbes Vietnam “Under 30 Summit 2018”.• Contact and communicate with press. • Complete press release, brochure and reportCreate PR contents to promote events.