Happy (Amiel) Mercado Email & Phone Number

Austin, Us

Wrangling sponsors with a focus on beverage companies for the ACL Live at The Moody Theater (home of Austin City Limits TV) and 3TEN ACL Live venues in the heart of downtown Austin, Texas:▪ Identify, prospect, build proposals, and pitched new business for venue and festival partner sponsorships through direct brand contacts and agency relationships ▪ Build and maintain sponsorship sales materials including web-deck, pitch decks, deal point memos, and proof-of-performance materials▪ Day-to-day contact and manager for venue sponsorship accounts including: Brown Distributing Company / Anheuser-Busch, Tito’s Handmade Vodka, Brown-Forman, Constellation Wines, Red Bull, Waterloo Sparkling Water, High Brew Coffee, William Grant & Sons (Hendrick's Gin, Flor De Cana Rum), Desert Door Sotol, Luna Bay Booch Co, GT's Kombucha, Texas Lottery (LatinWorks), Visit Austin, and more ▪ Co-manage and plan aspects of major special events such as F1 Weekend concerts, Zombie Ball, and The Wine Down free summer music series▪ Manage department goals and budgets through weekly reporting▪ Assist with management of digital signage systems, suites / private seat license program execution and sales, and various other project management

Austin, Us

Austin, Us

In addition to the responsibilities of my current role above, our team was also contracted to manage festival partner sponsorship sales, management, and consultation for music festivals from 2012 to 2015, including Pachanga Latino Music Festival, Neon Desert Music Festival, Electric Forest, Buku Music Festival, Tortuga Music Festival, and Fun Fun Fun Fest. Clients for festival sponsorships include HEB, Beam Suntory, MarketingWerks Agency (Hostess Snack Cakes), Switch Marketing (blu eCigs), Reach Agency, Phoenix Marketing Research (Black & Mild), and more.

Us

Managed and coordinated marketing efforts, including all events and sponsorships, integration of on- and off- premise promotions with consumer marketing efforts, and wearer of multiple marketing hats.▪ Crafted, managed, and executed event marketing strategy to support overall marketing brand strategy and national sales goals▪ Constructed and managed national event marketing budget, including consumer, trade, and internal events ▪ Secured, executed, and recapped national and regional event sponsorships to promote the brand and facilitate sampling initiatives including: Austin City Limits, Lollapalooza, SXSW, Outside Lands, CMJ, Pitchfork Festival, Fun Fun Fun Festival, Manhattan Cocktail Classic, film festivals, food & wine festivals, and more▪ Concepted and managed event marketing assets including Airstream Trailers, Smilebooth photo booth, branded structures, tradeshow/sampling booths and aesthetic, and more▪ Built and maintained company intranet system for documenting of national and local events, donation/event proposals, marketing warehouse inventory, and other internal information▪ Managed and coordinated all product donation requests for charity events, PR/seeding activity, and promotional opportunities▪ Fostered relationships with partner brands for co-promotion ▪ Implemented company processes and protocol to allow for growth and accountability▪ Assisted with social media management, content creation, and promotion▪ General marketing tasks and sales assistance

▪ Sourced, negotiated, planned, and executed all national and local field marketing logistics for events, donations, and promotions (i.e. Austin City Limits, Lollapalooza, SXSW, Country Thunder, Muddy Buddy, Rothbury, Outside Lands, Life is Good, Blues On The Green, etc.)▪ Built and managed sampling programs including national retail demo programs through third party providers to support sales team objectives▪ Recruited, trained, and managed field marketing teams (internal and third-party) in key markets, whom were responsible for local field marketing programs including sampling, donations, sponsorships, and events▪ Created and implemented the company guidebook, field marketing guide / event standards, and maintained the company intranet reporting systems▪ Procured and managed all marketing swag/POS materials▪ Assisted with building the marketing budget and planning▪ Facilitated organizational structure changes during the transition to Nestle Waters ownership▪ Assisted with social media initiatives and content generation including the company blog and Sweet Leaf TV ▪ Recruited, trained, and managed marketing interns