o Ablity to effectively plan and execute sales and marketing programs with the aim to achieve sales targets.- Viral marketing and SNS management operation- Marketing by media and influencer search&contact- Advertiser Communicationo CRM planning & Execution-Build CRM strategy to recruit new customers and encourage customer retention and boost consumer loyalty-Customer data analysis & Utilization

oMarketing Strategy | Market Analysis & Research- Executed the brand’s digital marketing strategy in consideration of e-Commerce market trends and consumer behaviors; developed the brand’s KakaoTalk’s ‘Talk Deal’ concept and new contents ideas by managing communication with team; successfully nominated to the finalist and awarded the Grand prize out of the best team activityoAdvertisement Planning & Contents Generation- Created new ideas and concepts for producing the ‘Talk Deal’ detail page, KakaoTalk banner advertisement, and online advertisement for Kakao Plus Friend (2,200 clicks)- Planned and generated Instagram contents including card news, images, stories, and video contents to increase more user inflows into the ‘Talk Deal’ page (7,061 clicks)

oMarketing Activity Planning & Execution- Built a new publicity strategy to convey positive brand’s image with main targets of customers in 20’s and 30’s and executed the mission by creating and uploading the YouTube video under the scenario of introducing a global friendship- Operated the general video production by recruiting foreigners, filming, and writing the script for video shooting; organized offline mission events by overseeing overall event logistics, recruiting total 6 participants, and filming videoo SNS Marketing Execution & Reporting- Performed a personal mission on a weekly basis by uploading marketing content to various social media platforms including Naver Blog and Instagram with main contents coverages on card news and image for online communications- Constructed a marketing proposal in consideration of budget, publicity effect, execution planning and operation; defined customer needs in social media and discussed marketing planning through numerous team meetings and communications

o Took relevant marketing and business management classes from Delaware State University prior to distich to Disney Land; responsible for merchandizing support by monitoring sales trends of products, checking inventory, and generating reportso Performed customer services duties with engagement with retail customers by addressing any questions or enquiries, handling any complains/feedback, and resolving any issues in compliance with company’s customer service standards and guidelines