Harald Kruse

Harald Kruse Email and Phone Number

CEO - Global Charter Services, Inc - dba BusBank, Buster.com, Corporate Shuttle | We're Hiring! @ BusBank
Harald Kruse's Location
New York City Metropolitan Area, United States, United States
Harald Kruse's Contact Details
About Harald Kruse

Online travel entrepreneur. Proven executive in growing early and mid-stage companies.Specialties: Digital business strategy & execution; online & mobile advertising; business development; account management; revenue management; product management & product launch; market research & analysis; international business development; project management; change management; vendor assessment; digital media

Harald Kruse's Current Company Details
BusBank

Busbank

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CEO - Global Charter Services, Inc - dba BusBank, Buster.com, Corporate Shuttle | We're Hiring!
Harald Kruse Work Experience Details
  • Busbank
    Ceo - Global Charter Services, Dba Busbank / Buster / Corporateshuttle / Festdrive
    Busbank Jul 2018 - Present
    Chicago, Illinois, Us
    Global Charter Services is the newly merged entity for BusBank & Buster. We have the largest verified network of coach buses, vans and limos available for charter in North America. We are the easiest way to book a bus - either through out technology platform (Buster.com) or from our experienced account managers at BusBank.
  • Buster
    Ceo - Global Charter Services D.B.A. Buster / Busbank / Festdrive
    Buster Sep 2016 - Present
    New York, Ny, Us
    Global Charter Services is the newly merged entity for BusBank & Buster. We have the largest verified network of coach buses, vans and limos available for charter in North America. We are the easiest way to book a bus - either through out technology platform (Buster.com) or from our experienced account managers at BusBank.
  • Global Charter Services Inc.
    Ceo
    Global Charter Services Inc. Jul 2018 - Present
    Chicago, Il, Us
    Global Charter Services, Inc. is the corporation behind BusBank and Buster.com. We use technology to bring the best customer experience to event planners looking for a safe, reliable charter bus anywhere in the United States and Canada.
  • Corporateshuttle.Com By Busbank
    Chief Executive Officer
    Corporateshuttle.Com By Busbank Jul 2018 - Present
    Chicago, Il, Us
    Corporate Shuttle is the newest member of the Global Charter Services, Inc. family! We focus our 20+ year experience on serving companies, educational institutions, real estate groups, construction projects on solutions for last-mile, commute solutions, event services, employee shuttles and any ground transportation services.
  • Brand New Matter
    Managing Director
    Brand New Matter Mar 2016 - Jul 2018
    Darien, Ct, Us
    Brand New Matter is a strategic advisory and venture capital firm based in NYC.
  • Aol Platforms
    Business Development Consultant
    Aol Platforms Mar 2015 - Sep 2015
    Responsible for sourcing and negotiating data partnerships across mobile apps and web for AOL's ad targeting systems.
  • Softcard (Acquired By Google)
    Director, Commerce Strategy & Corporate Development
    Softcard (Acquired By Google) 2013 - 2015
    Softcard is the newly rebranded Isis Mobile Wallet, founded as a joint venture partnership from AT&T, Verizon and T-Mobile. Acquired by Google to be part of Google Wallet payments strategy February 2015.Developed & implemented the monetization platform from strategy to implementation, using offers to drive advertising revenues to mobile payments. Researched and formed partnerships with key vendors in the mobile ecosystem to create advertising platform• Led team to test innovative offers platform that uses social media as promotion engine that tracks ROI of social spend on mobile, greatly increasing in-app views and redemptions• Used proof of concept on social to build partner-based engine to target and serve ads on mobile web and apps, accessing broader inventory at lower CPMs• Established key partnership in location based messaging to drive deeper engagement with the app, yielding a significant increase in app usageOther responsibilities included:• Led acquisition of mobile app assets to accelerate loyalty card capabilities• Created company’s first NFC marketing campaign through leading vendor. Campaign led to critical insights in the user base, and broadened marketing and sales capabilities for Softcard
  • Razorfish
    Mobile Lead
    Razorfish Jan 2012 - Dec 2012
    New York, Ny, Us
    Lead integration of mobile development, media and creative services into the digital marketing of clients out of the New York office. Conducted extensive interviews with mobile companies looking for strong marketing capabilities and innovative approaches to engage customers.• Developed and delivered strategies and mobile landscape overviews to key clients to demonstrate how mobile development and marketing can improve customer engagement and drive sales• Established relationships with vendors across the mobile ecosystem to identify innovative capabilities that Razorfish can use in app development, integrate into mobile sites or employ in digital media• Headed the internal Mobile Brigade of 20 cross-discipline members to introduce pioneering mobile vendors into the account teams that implement media plans• Researched, organized and presented the Mobile Forum, a highly attended monthly internal presentation series that socializes new mobile research and Razorfish’s mobile work to the NY office
  • Theladders.Com
    Product Manager
    Theladders.Com 2010 - 2012
    New York, Us
    • Led implementation of TheLadders Advisor program, which created the first integration point of a telephone based service to complement the onsite experience. The feature positions TheLadders as a career service, and has improved customer retention in its first months since launch.• Developed a new presentation of job content located on external servers with a cross-functional team of user experience, customer service operations and developers. Project improved user experience and increased reporting capabilities to track user satisfaction of job content.• Created multiple feature enhancements working with a team of developers using Agile development philosophy. TheLadders is regarded as a thought leader in using Agile effectively to iteratively develop customer-centric products quickly.• Managed team of up to 23 temps and 5 full-time employees to acquire and release site content. Work included improving efficiency and quality during a scale up of content that grew jobs on site over 100%.
  • Capgemini
    Manager; Strategy & Transformation Management Consulting Within Media & Entertainment Division
    Capgemini 2007 - 2010
    Paris, France, Fr
    Promoted from Sr. Consultant to Manager within 6 months after managing two projects with outstanding results.Digital Product Strategy – Educational Publisher• Implementation of recommendations (currently underway) projected to provide double-digit revenue improvement by providing new learning products and upsell opportunities while reducing operational complexity.• Created a detailed online product strategy for leading test-prep provider to significantly enhance online delivery in order to attract Digital Native consumers and grow the test-prep market.• Led a team of 5 consultants to research market, consumers and internal capabilities using focus interviews with executives and external education experts, conjoint analysis & customer questionnaire to inform product strategy.Selection & Implementation of a SaaS Digital Ad Sales System – Media Co. and Publishing Co.• Carried out two separate implementations of Solbright AdSuite at large media companies; one early stage and one large network client, to reduce invoicing time and improve process & provide management oversight of ad sales.• Conducted in-depth vendor evaluation process at Media Co., including scripted product demonstrations for the finalists, to bring client’s Sales, Operations and Finance teams to consensus on selecting a vendor to provide a workflow solution for their digital ad sales business.• Managed team of consultants and clients through detailed, cross-functional requirements gathering, used to design streamlined business processes and determine final configuration of workflow tool.• Redesigned finance processes with both media companies and worked with vendor teams to fit to client’s non-standard business processes.Online Marketing Assessment – Book Publisher• Short-term engagement provided management with a high-level current process flow of online marketing, concerns with current system and recommendations to bring measurability and accountability to online marketing.
  • Priceline.Com
    Director, Account Management (Airlines)
    Priceline.Com 1998 - 2005
    Norwalk, Ct, Us
    • Accountable for strategic relationship with largest supply partners, including American Airlines, US Airways and United Airlines each selling ~ $100MM in gross revenue. Responsibilities included devising fare structure to take advantage of demand opportunities tailored to each partner carrier’s route structure and sales goals. • Persuaded partners to participate in expanded business model which allowed Priceline to increase scope of original contracts. Project increased daily airline ticket sales 75%.• Collaborated with partners in developing pricing strategies for Name Your Own Price distressed inventory model which provided undisclosed pricing to complement existing sales strategies.• Negotiated pricing contracts for package product to cross-sell existing product lines and create up sell opportunities for ancillary travel products. Achieved 30% of sales on contractual fares.
  • Priceline.Com
    Revenue Manager - Myprice.Com.Au
    Priceline.Com 2000 - 2001
    Norwalk, Ct, Us
    • Built market sizing model for joint venture partnership to bring Priceline’s airline product to Australia & New Zealand, and developed sales presentation for Qantas and Air New Zealand / Ansett Australia.• Selected by the CEO of the joint venture partnership to be based in Sydney as a cross-product Revenue Manager to help build partnerships for Airline, Hotel, Rental Car and Phone Cards products. • Secured and implemented pricing strategy with key partner Air New Zealand/Ansett Australia (controlled ~50% of domestic airline market) in time for launch.• Supported CMO in developing consistent marketing message with Ogilvy.
  • Priceline.Com
    Manager, International Airline Management
    Priceline.Com 1999 - 2000
    Norwalk, Ct, Us
    • Managed analytics and developed revenue strategies for 26 international airline carriers selling tickets through priceline.com's Name-Your-Own-Price system.• Developed automated Excel-based reporting tools to monitor demand and sales fluctuations and quickly effectively communicate opportunities back to partner carriers.
  • Priceline.Com
    Analyst, Hotel Revenue Management
    Priceline.Com 1998 - 1999
    Norwalk, Ct, Us
    Analyzed hotel performance after launch.Assisted sales force in finding revenue opportunities and presented to clients to demonstrate how to take advantage of the priceline system.
  • Priceline.Com
    Project Manager
    Priceline.Com 1998 - 1998
    Norwalk, Ct, Us
    • Member of product development team that launched Priceline’s hotel product from first conceptual meeting. • Designed and implemented original hotel benchmark pricing model to recommend relevant, market-specific prices to customers, which increased success rate ~20%.

Harald Kruse Skills

Strategy E Commerce Start Ups Product Management Mobile Devices Digital Marketing Competitive Analysis Analytics Digital Strategy Pricing Mobile Marketing Business Development Digital Media Online Marketing Strategic Partnerships Mobile Applications Cross Functional Team Leadership Management Marketing Integrated Marketing Marketing Strategy Business Strategy B2b Vendor Audit Saas Customer Relations Mobile Mobile Advertising Mobile Payments Online Advertising

Harald Kruse Education Details

  • University Of Virginia Darden School Of Business
    University Of Virginia Darden School Of Business
    General Management
  • Georgetown University
    Georgetown University
    German; International Business
  • Hackley School
    Hackley School
    High School

Frequently Asked Questions about Harald Kruse

What company does Harald Kruse work for?

Harald Kruse works for Busbank

What is Harald Kruse's role at the current company?

Harald Kruse's current role is CEO - Global Charter Services, Inc - dba BusBank, Buster.com, Corporate Shuttle | We're Hiring!.

What is Harald Kruse's email address?

Harald Kruse's email address is ha****@****ank.com

What is Harald Kruse's direct phone number?

Harald Kruse's direct phone number is +191744*****

What schools did Harald Kruse attend?

Harald Kruse attended University Of Virginia Darden School Of Business, Georgetown University, Hackley School.

What skills is Harald Kruse known for?

Harald Kruse has skills like Strategy, E Commerce, Start Ups, Product Management, Mobile Devices, Digital Marketing, Competitive Analysis, Analytics, Digital Strategy, Pricing, Mobile Marketing, Business Development.

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