Harald Kruse Email & Phone Number

Chicago, Illinois, Us

Global Charter Services is the newly merged entity for BusBank & Buster. We have the largest verified network of coach buses, vans and limos available for charter in North America. We are the easiest way to book a bus - either through out technology platform (Buster.com) or from our experienced account managers at BusBank.

New York, Ny, Us

Global Charter Services is the newly merged entity for BusBank & Buster. We have the largest verified network of coach buses, vans and limos available for charter in North America. We are the easiest way to book a bus - either through out technology platform (Buster.com) or from our experienced account managers at BusBank.

Chicago, Il, Us

Global Charter Services, Inc. is the corporation behind BusBank and Buster.com. We use technology to bring the best customer experience to event planners looking for a safe, reliable charter bus anywhere in the United States and Canada.

Chicago, Il, Us

Corporate Shuttle is the newest member of the Global Charter Services, Inc. family! We focus our 20+ year experience on serving companies, educational institutions, real estate groups, construction projects on solutions for last-mile, commute solutions, event services, employee shuttles and any ground transportation services.

Darien, Ct, Us

Brand New Matter is a strategic advisory and venture capital firm based in NYC.

Responsible for sourcing and negotiating data partnerships across mobile apps and web for AOL's ad targeting systems.

Softcard is the newly rebranded Isis Mobile Wallet, founded as a joint venture partnership from AT&T, Verizon and T-Mobile. Acquired by Google to be part of Google Wallet payments strategy February 2015.Developed & implemented the monetization platform from strategy to implementation, using offers to drive advertising revenues to mobile payments. Researched and formed partnerships with key vendors in the mobile ecosystem to create advertising platform• Led team to test innovative offers platform that uses social media as promotion engine that tracks ROI of social spend on mobile, greatly increasing in-app views and redemptions• Used proof of concept on social to build partner-based engine to target and serve ads on mobile web and apps, accessing broader inventory at lower CPMs• Established key partnership in location based messaging to drive deeper engagement with the app, yielding a significant increase in app usageOther responsibilities included:• Led acquisition of mobile app assets to accelerate loyalty card capabilities• Created company’s first NFC marketing campaign through leading vendor. Campaign led to critical insights in the user base, and broadened marketing and sales capabilities for Softcard

New York, Ny, Us

Lead integration of mobile development, media and creative services into the digital marketing of clients out of the New York office. Conducted extensive interviews with mobile companies looking for strong marketing capabilities and innovative approaches to engage customers.• Developed and delivered strategies and mobile landscape overviews to key clients to demonstrate how mobile development and marketing can improve customer engagement and drive sales• Established relationships with vendors across the mobile ecosystem to identify innovative capabilities that Razorfish can use in app development, integrate into mobile sites or employ in digital media• Headed the internal Mobile Brigade of 20 cross-discipline members to introduce pioneering mobile vendors into the account teams that implement media plans• Researched, organized and presented the Mobile Forum, a highly attended monthly internal presentation series that socializes new mobile research and Razorfish’s mobile work to the NY office

New York, Us

• Led implementation of TheLadders Advisor program, which created the first integration point of a telephone based service to complement the onsite experience. The feature positions TheLadders as a career service, and has improved customer retention in its first months since launch.• Developed a new presentation of job content located on external servers with a cross-functional team of user experience, customer service operations and developers. Project improved user experience and increased reporting capabilities to track user satisfaction of job content.• Created multiple feature enhancements working with a team of developers using Agile development philosophy. TheLadders is regarded as a thought leader in using Agile effectively to iteratively develop customer-centric products quickly.• Managed team of up to 23 temps and 5 full-time employees to acquire and release site content. Work included improving efficiency and quality during a scale up of content that grew jobs on site over 100%.

Paris, France, Fr

Promoted from Sr. Consultant to Manager within 6 months after managing two projects with outstanding results.Digital Product Strategy – Educational Publisher• Implementation of recommendations (currently underway) projected to provide double-digit revenue improvement by providing new learning products and upsell opportunities while reducing operational complexity.• Created a detailed online product strategy for leading test-prep provider to significantly enhance online delivery in order to attract Digital Native consumers and grow the test-prep market.• Led a team of 5 consultants to research market, consumers and internal capabilities using focus interviews with executives and external education experts, conjoint analysis & customer questionnaire to inform product strategy.Selection & Implementation of a SaaS Digital Ad Sales System – Media Co. and Publishing Co.• Carried out two separate implementations of Solbright AdSuite at large media companies; one early stage and one large network client, to reduce invoicing time and improve process & provide management oversight of ad sales.• Conducted in-depth vendor evaluation process at Media Co., including scripted product demonstrations for the finalists, to bring client’s Sales, Operations and Finance teams to consensus on selecting a vendor to provide a workflow solution for their digital ad sales business.• Managed team of consultants and clients through detailed, cross-functional requirements gathering, used to design streamlined business processes and determine final configuration of workflow tool.• Redesigned finance processes with both media companies and worked with vendor teams to fit to client’s non-standard business processes.Online Marketing Assessment – Book Publisher• Short-term engagement provided management with a high-level current process flow of online marketing, concerns with current system and recommendations to bring measurability and accountability to online marketing.

Norwalk, Ct, Us

• Accountable for strategic relationship with largest supply partners, including American Airlines, US Airways and United Airlines each selling ~ $100MM in gross revenue. Responsibilities included devising fare structure to take advantage of demand opportunities tailored to each partner carrier’s route structure and sales goals. • Persuaded partners to participate in expanded business model which allowed Priceline to increase scope of original contracts. Project increased daily airline ticket sales 75%.• Collaborated with partners in developing pricing strategies for Name Your Own Price distressed inventory model which provided undisclosed pricing to complement existing sales strategies.• Negotiated pricing contracts for package product to cross-sell existing product lines and create up sell opportunities for ancillary travel products. Achieved 30% of sales on contractual fares.

Norwalk, Ct, Us

• Built market sizing model for joint venture partnership to bring Priceline’s airline product to Australia & New Zealand, and developed sales presentation for Qantas and Air New Zealand / Ansett Australia.• Selected by the CEO of the joint venture partnership to be based in Sydney as a cross-product Revenue Manager to help build partnerships for Airline, Hotel, Rental Car and Phone Cards products. • Secured and implemented pricing strategy with key partner Air New Zealand/Ansett Australia (controlled ~50% of domestic airline market) in time for launch.• Supported CMO in developing consistent marketing message with Ogilvy.

Norwalk, Ct, Us

• Managed analytics and developed revenue strategies for 26 international airline carriers selling tickets through priceline.com's Name-Your-Own-Price system.• Developed automated Excel-based reporting tools to monitor demand and sales fluctuations and quickly effectively communicate opportunities back to partner carriers.

Norwalk, Ct, Us

Analyzed hotel performance after launch.Assisted sales force in finding revenue opportunities and presented to clients to demonstrate how to take advantage of the priceline system.

Norwalk, Ct, Us

• Member of product development team that launched Priceline’s hotel product from first conceptual meeting. • Designed and implemented original hotel benchmark pricing model to recommend relevant, market-specific prices to customers, which increased success rate ~20%.

Master Of Business Administration, General Management

Bachelor’S Degree, German; International Business

High School