Harapriya Panda Email & Phone Number

Bengaluru, Karnataka, India

• Data-Driven Performance Marketer leveraging powerful analysis and insights to exceed performance goals• Planned online marketing strategies and executed retargeting campaigns on social media platforms (Facebook, Google, Instagram, etc.) and ad network platforms.• Targeted optimization output department across creative, geo, platform, and channel for scalable performance.• Proficient in AB testing, Google/Social ads, and PPC.• Strategized accounts and achieved aggressive targets, resulting in a 100% decrease in cost per quality through regional-specific strategies.• Planned and supervised the execution of SEM, PPC advertising, and social media marketing initiatives.• Monitored ongoing marketing campaigns, conducted A/B and multivariate testing, and optimized campaigns for maximum conversions.• Identified opportunities for digital marketing traffic growth to increase sales and website traffic.• Developed and managed monthly and annual marketing budgets.

Bangaon Area, India

•Create, Manage, Optimize and analyze campaigns with Paid Search(Google AdWords, Bing Ads), Display ads, Remarketing campaigns and additional other paid media platforms.•Assisted in the maintenance and monitoring of online campaigns, keywords bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.•End to End campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads)•Provides recommendations and execute strategies for large keyword lists. Supported the generation new search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.•Work closely with the other team members to meet client goals. Professional Competencies Passion for Search and internet marketing.•Strong Excel skills including formulas, filtering, pivot tables, and trending charts development. Reporting will be an essential element of the day-to-day job.•Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key area’s importance in accordance with client goals.•Generate weekly and monthly client reporting for all major metrics, goal tracking, revenue tracking, and other paid search initiatives.

Bangalore

Working as Digital marketing consultant, providing practical, flexible and affordable search optimisation services, social media and Wordpress website development to interesting businesses and non profit organisations.I specialise in integrated search and social media campaigns to raise brand awareness and drive web traffic. I offer strategic and practical web marketing skills developed through my agency and extensive experience in Search Engine and Social Media Marketing & Google Adwords with the following skills set:Search Engine OptimisationSEO - Plan and Manager All SEO Activities including Link building to drive organic traffic to our website* Plan to make our website User friendly* SEO audits - technical and content* Perform SEO keywords analysis * Assess back linking analysis for SEO* Develop link building strategies* Local Search Engine Marketing * Keyword Research* Link Building - Inbound*Onpage OptimizationSocial MediaIncrease Social Media Presence via Post on Social Networking Sites like Facebook, Twitter, Linkedin, Pinterest, Instagram & other social networking sites.* Social Media Optimization & Marketing (SMO & SMM)* Social Media Audits* Social Media Engagement Campaigns* Social Media Advertising* Video optimisation* Social media network set up Facebook pages, Twitter, YouTube * Social media monitoringWebsite Development* Wordpress website development* Conversion Optimisation* Google Analytics* Google Adwords* Google Webmaster ToolsGoogle AdwordsManage Pay per click marketing - build and optimize PPC campaigns*Google Adwords campaigns ( Managing all PPC activities of projects)*Developing SEM strategies*Work on Search, Display, Re-marketing

Mumbai Area, India

SEO Specialist - Includes SEO(on page and off page optimization) for our company’s sites as well as client sites, includes preparing reports for the sites on different keywords, ranking reports, traffic report, and adopting and making different strategies for the sites so that websites can get higher rank on Google and other search engines.Responsibilities: Apart from normal SEO work including on-page and off-page.Managing also these functionalities:* Provide complete SEO/SMO services* Share SEO Website Design guidelines* SEO Content Creation & Semantic Copy writing (Using LSI words)* Monitor Online Reputation management * Provide SEO Penalty Assessment Service (including Link analysis, Anchor text analysis, On-page Google Guidelines violations testing and more)* Help with Google penalty removal and cleanup services* Help in Brand development and web site traffic growth* Photo Sharing* Video Marketing* Local Listings* Disavow harmful links* Setup social monitoring* Create relevant profiles* Competitor Analysis

Mumbai

● Develop SEO strategies, and implement and monitor campaigns.● Perform site analysis, keyword research and mapping, and assess link building opportunities.● Perform competitor SEO research.● Based on analysis, results and client feedback, continually improve and modify strategies to optimise effectiveness.● Prepare analytic and ranking reports and present to clients and management on weekly basis.● Nurture client relationships and develop relationships with new clients.● Monitoring and getting work from team.● Discussing new strategies and resolving their difficulties in work.

Bhubaneshwar Area, India

• Handled Team of 4-6 People• Handling and Maintaining Link Building Campaigns• Assigning Daily work for Team• Setting Deadlines for projects• Reviewing Team Targets and Campaigns Targets/Deadlines• Taking/Scheduling Interview for SEO’s and Internet Researchers• Training New team members• Handling SEO Projects• Creating, managing and updating link building programs• Developing and implementing effective SEO strategies for various in-house portals with the goal of improving their overall visibility on the internet and in turn increasing revenue.• Conducting Keyword Market Research on target markets' searching habits.• Developing and optimizing meta tags• Social Media Optimization and Marketing• Knowledge of video search, blogging, twittering, web usability, site design, conversion rates, geo targeting, and ranking methods etc.• Using ethical/white-hat on-page and off-page SEO techniques to produce high rankings for numerous keywords for various portals• Developing, generating and interpreting periodic campaigns performance reports using web analytics• Monitoring organic search placement and generating weekly reports• Generating detailed monthly SEO reports.

Niit, Diploma In Information Technology

Bachelor’S Degree

Associate’S Degree

Higher Secondary Education