Harasha is a cause-driven entrepreneur who runs The Adam & Hawa Network. She empowers SMEs to get the Right Knowledge and Support to grow their business – without making expensive mistakes. She champions Influential Branding & Communication as a core business strategy; and works to bridge Singapore businesses to Muslim markets globally.Harasha’s Passion is in public speaking, writing, coaching and training. She is driven by her Purpose to move people forward. She also cares deeply about the progress of the Muslim community and channels part of her work to that end. Her 26-year career has had several interesting changes. She began as a Foreign Service Officer at the Singapore’s Ministry of Foreign Affairs, followed by a managerial stint at SingTel. This accidental entrepreneur then ran a restaurant business called Samar, which she helped grow into a million-dollar business with no advertising. TIME Magazine - in its annual search for ‘the region's most remarkable places & experiences’ - named Samar as 'One of the Best Places to go to in Asia'. Harasha was also SME Centre Director at the Singapore Malay Chamber of Commerce and Industry (SMCCI), and together with her team, helped advise more than 5,000 SMEs. She was moved to set up The Adam & Hawa Network after she saw the many business owners who end up feeling disillusioned or cheated despite well-intentioned government support. Since The Adam & Hawa Network launched in mid-2014, its clients have stopped making tens and hundreds of thousands of dollars’ worth of mistakes, ended painful situations & have grown their businesses faster. Harasha holds an MBA specialising in Marketing from NTU’s Nanyang Business School and a Social Science honours degree from National University of Singapore. She also holds the WSQ Advanced Certificate in Learning and Performance (ACLP). She served two terms as a Board Member with the Agri-Food & Veterinary Authority of Singapore (AVA) and is now a Board Member of Nanyang Academy of Fine Arts (NAFA). She was also a Vice Chairman of DEWI@SMCCI, the women entrepreneurs’ wing of SMCCI.