Sergio Harashyn Email & Phone Number

San Jose, Ca, Us

Rebranding and optimizing performance metrics for the company’s clients using AI.

San Clemente, California, Us

• Conducted comprehensive research utilizing a blend of surveys, usability testing, and analytics; findings informed a product redesign, resulting in a 27% increase in user engagement and a 25% uplift in conversion rates.• Improved Design System: Played a crucial role in improving design consistency and achieving 100% adoption of the Figma-based design system by running training sessions for 20 users across three teams.• Consolidated user feedback from customer support, social media, and focus groups; synthesized insights into actionable user stories that guided product enhancements and boosted customer satisfaction by 41%.

Sfo, Mx, Uy, Arg

• Managed the execution of a design-thinking initiative to revitalize web and mobile app interfaces.• Spearheaded usability studies and A/B tests, resulting in a 33% boost in user retention and a 23% reduction in bounce rates.• Conceptualized Figma, Sketch, and XD to design and test prototypes for a software product, resulting in a 31% reduction in customer support inquiries.• Directed and coordinated the product development efforts for Stellantis in-car application, leading to a 17% improvement in user satisfaction ratings and a 15% boost in retention rates.• Increased personal design velocity by 25% and sped up design department-wide by co-developing a design system from the ground up; researched design systems of Fortune 500 tech firms.

• Led agile teams in validating design feasibility and providing precise specifications, leading to a 35% improvement in design efficiency and a 22% boost in overall project output.• Implemented Human-Centered Design strategies, utilizing feedback loops to drive continuous improvements; accomplished A/B testing and user surveys to refine product features, leading to a 31% rise in user retention rates.• Completed data-driven customer journey visualization techniques, identifying key touchpoints that led to a 25% rise in customer retention and a 37% reduction in churn rate.

Brooklyn, New York, Us

• Spearheaded strategic user experience software design efforts, triggering a 31% surge in conversion rates and a 24% decrease in user bounce rates.• Executed strategies for web-based B2B, B2C, and SaaS enterprise applications.• Engineered seamless interactions, streamlined process flows, and visually appealing elements to elevate user engagement and satisfaction, contributing to a 35% boost in customer loyalty and an 18% increase in referral rates.• Orchestrated the redesign of service workflows using visual management techniques, resulting in a 57% decrease in error rates and a 15% increase in service efficiency, leading to a $179,000 annual cost savings.

San Diego, California, Us

• Led cross-functional digital product teams in developing and launching innovative products; streamlined communication channels and project timelines, resulting in a 55% uptick in project delivery on time.• Transformed the company's business solutions portfolio by introducing innovative product enhancements and tailored offerings, resulting in a 21% average customer lifetime value growth.• Accomplished a comprehensive UX audit, leading to the redesign of key website features, increasing online sales by 39% and reducing customer complaints by 12%.• Led customer feedback workshops with cross-functional teams to prioritize UX enhancements; collaborated with product managers and designers to implement changes that boosted app engagement metrics by 33%.

Professional Certificate, Computer Science And Mobile Apps

Bachelor Of Education - Bed, Human Resource Management

Bachelor Of Technology, Computer And Information Sciences And Support Services