Harden Kernodle Email & Phone Number

Nashville, Tennessee, United States

Nashville, Tennessee, United States

Nashville, Tennessee

• Propelled delivery of fruitful B2B, growth, and product marketing campaigns by providing critical data insights for 60+ small to mid-size business/franchise clients. Created BI data analyses within proprietary API-driven dashboard.o Key clients included Orange Theory Fitness and Big Blue Swim School. Channels and areas of analysis encompassed paid social, search & display marketing, email marketing, SEO, and original content creation.o Assumed additional Account Executive responsibilities after prior AE’s sudden departure in 4/2021; led quarterly pitch meetings, facilitated client onboarding, and managed three-member team.• Managed campaign optimization strategy, maximizing ROI on all platforms by conducting research/analysis of real-time ad performance reporting, offline attribution, and revenue trends. • Drove campaign success and data-driven strategic pivots via proactive monitoring and maintenance of digital media accounts; ensured adherence to budget parameters up to $30K (for singular accounts) throughout campaign cycle. • Collaborated with internal strategy directors, account executives, and partners to create custom content based on past performance data and platform engagement.Select Achievements• Generated $85M+ revenue in 2020 and $100M+ in franchise partnerships for Big Blue Swim School after providing creative & enterprise leadership on ad optimization and demand generation targeting across Facebook and Google.o Project success drove redesign of Standards of Practice for franchise partnerships to integrate holistic focus on total project performance; standards now implemented within all franchise-focused teams company-wide.• Cultivated team culture and record of high performance, driving 85%+ client retention and succeeding target goals for 97% of client accounts despite advertising reduction during COVID-19 pandemic.

Greater Nashville Area, Tn

• Drove customer retention and brand loyalty by forging strong relationships and delivering best-in-class shopping experiences within menswear retail business. Consistently achieved sales targets, generating $850K+ in two years.• Leveraged creativity to build visually appealing displays that captured new business and maximized selling space. • Earned opportunity to style and create made-to-measure garments for prominent clients attending high-profile events and awards ceremonies after demonstrating exceptional interpersonal skills.

Richmond, Virginia Area

• Hired into family-owned business to spearhead total transformation and modernization of marketing strategy, systems, and activities; managed overall advertising/marketing budget of $150K in addition to brand-specific budgets. • Positioned company as market leader and produced multimillion-dollar growth by instituting standardized messaging and visual branding across digital and print channels. Built defined processes to track marketing and sales KPIs. • Developed holistic business and marketing strategies to revitalize company’s online presence and audience engagement, maximize ROI, and deliver measurable outcomes surrounding revenue generation.• Ensured total alignment with company goals and product vendor requirements; expanded market penetration for company and specific products by collaborating with vendors to host large-scale promotional events.

Greater Nashville Area, Tn

• Directed client-facing sales and logistical operations at Nashville area’s #1 moving company; provided best-in-class customer experiences while coordinating delivery timing and coordination for crews executing 5-6 moves per day. • Empowered achievement of sales objectives through strategic market analysis, customer engagement, and partnership building with local businesses. Monitored team performance and supported talent management functions as needed. • Grew sales by ~20% through development of market-driven sales strategies and optimization of regional & national marketing advertising targeting areas with high relocation rates.

Greater Nashville Area

• Co-founded and launched new clothing brand, building out business strategy & model, project guidelines, KPIs, customer relations/marketing activities, and VoC capture and integration. • Owned marketing and segment strategy, developing creative marketing campaigns to drive market share in new and emerging segments aligned with revenue cycle forecasts, performance objectives, and solutions management.• Oversaw product pricing, development, go-to-market strategies, and commercialization; forged strategic partnerships with key influencers, retail locations, and companies to improve product positioning and expand brand awareness. Select Achievements• Increased sales revenue 300%+ and quickly grew lead generation over two years through design and execution of data-driven marketing strategies employing diverse advertising mediums, channels, and sponsorships.• Optimized consumer engagement by organizing celebrity partnerships and event sponsorships, including 2012 Up in Smoke Tour with Smoke DZA, Redbull Thre3style Competition, and Atlanta’s Beer N’Tacos Party.

Greater New York City Area

As part of the digital strategy department, I learned how to apply market research to advertising campaigns appropriately and execute those campaigns with a creative edge by using innovative outlets such as social media sites, mobile applications, online games, etc. During my time with Click 3x, I worked with brands such as Sharper Image, New York Life, Fischer Price and SeeFlik Online Film Festival.