www.xheightdesign.co.ukWe are a branding and packaging design agency specialising in creating impactful, premium designs that help businesses stand out online and on the shelf. With a focus on e-commerce, retail, and licensed products, we partner with founder-led companies to elevate their brand presence and packaging.

Simultaneously to taking up the COO role at Private Label Movement, I also tool on the role of COO and Brand Manager at Emmy’s Best, which is a pet products brand headquartered in Texas. This was a very varied role which included overseeing the company's operational processes, employing strategies to maximise customer satisfaction as well as managing the marketing initiatives. I also assisted in compiling the company's budget.

In late 2016, I decided it was time to take a break from the world of Branding and utilise my project management skills in a different way. I took up a role as a COO at Private Label Movement.Frequently one of the top ten business podcasts on iTunes, Private Label Movement, with host Kevin Rizer, took listeners behind the often closed doors of the Private Label physical products industry, where everyday people were starting to build six and seven figure businesses with a brand they had created. My role was very varied, ranging from managing manufacturers and other suppliers, to overseeing the internal operations of the company and the work of its employees.

I left the world of freelancing in early 2015 and co-founded Ugly Duckling Communications which was an award-winning communications agency. We worked with a range of clients both locally and internationally.As Ugly Ducklings (in name only!) we helped transform our customers and their businesses into swans to realise their full potential. We did this through a combination of brand strategy, PR and marketing.We parted ways in late 2016 to focus on individual endeavours.

In 2010, I decided to use my experience in the fields of Account & Project Management, Branding and Marketing to set myself up as a Freelance Brand Manager. Below is an overview of the clients and range of projects I have worked: - Eurotunnel Le Shuttle, advising on all external comms and promotional activity from a Brabd perspective. - MARS, managing the design and build of digital microsites for their annual awards ceremony - Whiskas, Pedigree & Cesar, organising and managing the annual sales conference, including everything from presentation compilation to event management on the day - GlaxoSmithKline (Lucozade, Ribena & Maxinutrition), creating a number of re-positioning pieces including the creation of brand books- Bacardi Brown Forman (Bacardi, Jack Daniel’s, Drambuie), where I worked on the Global trade activation plan for Drambuie; promotional events for Bacardi and an integrated pitch for JD - Lanson champagne, managing the experiential activity with partner bars supporting the launch of a new sub-brand of Lanson champagne- Stonegate pubs (Yates’s, Bar Med, Flares, Reflex), where I oversaw the in-outlet POS campaign- Coca-Cola, managing a complex strategic drive supporting Coke, Diet Coke & Coke Zero’s sponsorship of the London 2012 Games- Electrolux, managing a pan-European experiential campaign to re-build the emotional connection between brand and consumer- Britvic (J2O and Tango), which was a shopper marketing role providing key insights to drive a new product launch for J2O and various on and off-pack promotions for Tango- Visa, leading a pan-European through-the-line sales promotion supporting Visa’s sponsorship of the Olympic Games and FIFA World Cup

In 2008, I decided to go Freelance and worked within a number of creative and digital agencies, acting as a both a Freelance Project Manager and Freelance Account Director. Below is a list of the clients that I worked with:- Transport for London, which was a fully integrated role managing the Communications plan for the Mayor’s Transport Strategy and launch of London’s Cycle Hire Scheme- Talk Talk - where I oversaw the Direct side of the business, managing a large-scale Retention campaign- Nike, which was a digital role, incorporating the build of a microsite, management of an online advertising campaign, competitions and prize draw promotions- BMW, managing a major DM campaign supporting the ATL strategy- Bodyform, where I led a multi-media campaign incorporating a web build, ads and social, press, in-store POS and on-pack promotion- Panasonic, where I managed a large-scale press campaign for new product launchhis was a heavily focused DM and data driven role, managing accounts such as the Scouts, Marie Curie Cancer Care, ActionAid & Scope

Carried out all aspects of account management from campaign conception to completion, working closely with the senior client team to develop marketing plans. This included creating and presenting proposals, managing a team of account executives. I was also responsible for compiling and finalising project budgets. This was an extremely integrated role which required strong multitasking skills.During my time, I managed a number of different client accounts from the Royal Mail Group (Royal Mail, Parcelforce & Post Office), Jumeirah hotels, The Royal Marsden Hospital, David Lloyd Leisure and Costa. The work ranged from acquisition and awareness campaigns to internal communications and corporate hospitality.