 Conducted comprehensive research and analysis to evaluate Awareness, Trial and Usage for pharmaceutical products Developed an advanced Excel automation workbook utilizing in-house excelerator tool that streamlined data processing and slide population, resulting in time-saving equivalent to 1 week Assisted my team members in creating the survey and prepared detailed reports summarizing findings and contributed to strategic planning by providing actionable insights based on market… Show more  Conducted comprehensive research and analysis to evaluate Awareness, Trial and Usage for pharmaceutical products Developed an advanced Excel automation workbook utilizing in-house excelerator tool that streamlined data processing and slide population, resulting in time-saving equivalent to 1 week Assisted my team members in creating the survey and prepared detailed reports summarizing findings and contributed to strategic planning by providing actionable insights based on market research Identified and resolved critical bug in the Italian language survey through analysis of open-ended responses, resulting in enhanced data accuracy and substantial cost savings in recruitment by $1000 Leveraged an in-house AI tool to generate variations of marketing messages of a pharmaceutical drug to improve on believability, motivation, differentiation, emotional appeal, and clarity metrics which streamlined the message development process Delivered a preliminary report of 13 prioritized messages which takes 4 weeks within 2 weeks, significantly expediting the campaign timeline and enabling the client marketing team to finalize and test new messaging effectively Show less

• Drafted fundraising strategy for Scope for change NGO, primarily focusing on women empowerment by researching government grants and collaborating with multiple stakeholders.• Advised cosmetic changes to GUI to improve visual appeal and ultimately user experience.Skills: Management Consulting · Marketing Strategy · Fundraising

• Optimised SQL queries to determine number of active and inactive subscriber base.• Visualised the data and insights through Tableau reports.Skills: SQL • Tableau •Performance Metrics • Microsoft Excel • Customer Retention

• Customer outreach• Marketing and sales• Door to door pitching and cold calls.