o Collaborated with cross-functional counterparts across creative and strategic divisions, delivering 12 TV commercials for Byju’s, Pedigree (Mars Petcare) & NatureFresh (Cargill Int.)o Supported end-to-end ideation, recommended advertising strategy, built consensus among divergent viewpoints & liaised with agencies & production teamso Mentored new hires, providing guidance on company processes, industry best practices, and fostering a supportive learning environment for accelerated… Show more o Collaborated with cross-functional counterparts across creative and strategic divisions, delivering 12 TV commercials for Byju’s, Pedigree (Mars Petcare) & NatureFresh (Cargill Int.)o Supported end-to-end ideation, recommended advertising strategy, built consensus among divergent viewpoints & liaised with agencies & production teamso Mentored new hires, providing guidance on company processes, industry best practices, and fostering a supportive learning environment for accelerated onboarding. Show less

Delivering brand campaign strategies for cross-industry consumer brands such as d2h, Hewlett Packard, NatureFresh and Gemini; resulting in increased brand recognition and market share Collaborated with customers and internal agency creative teams to create digital collaterals including print ads, audio visuals and ATL/BTL; helped customers increase sales and exceed revenue targetsConceptualized, planned and successfully executed new product launches for 4 consumer… Show more Delivering brand campaign strategies for cross-industry consumer brands such as d2h, Hewlett Packard, NatureFresh and Gemini; resulting in increased brand recognition and market share Collaborated with customers and internal agency creative teams to create digital collaterals including print ads, audio visuals and ATL/BTL; helped customers increase sales and exceed revenue targetsConceptualized, planned and successfully executed new product launches for 4 consumer products;delivered branding strategy, campaign concepts and packaging designs; supported rollout throughmainline executionSynthesizing and communicating recommendations to improve brand strategies by leveraging marketand competitive research; helped clients execute data-backed rollout plans Show less

 Was involved with several consumer product launches, from packaging design to campaign ideation and mainline execution Performed market research and competitive analysis in order to better plan brand strategy

Generating content for a variety of organisations with varied profiles, specialising in blog posts and promotional articles on external media.

Curated a social media marketing plan (Facebook and Instagram) for a brand launch, incorporating and conceptualising gifs and videos alongside static posts.Wrote copy and conceptualised design for over 100 posts or 3 months worth of daily posts.

1. Observed how live projects are handled in an organization2. Developed a pitch deck for investment purposes3. Created a simple Java based application

Expanded an existing organisational model into a new region, with the following duties:1. Responsible for recruitment as well as training of business development and sales interns.2. Created sales strategies based upon market trends.3. Responsible for negotiating back-end, service based partnerships.4. Managed and trained a Sales & BD team of interns over a period of 6 months.5. Curated marketing strategies for the Delhi market.

1. Responsible for Sales of the AIESEC Corporate product. Closed 10+ accounts.2. Managed intern itinerary, including procuring as well as making documentation, acquiring Visa letters, FRRO documents, local accommodation etc.3. Led 2 teams of 4 individuals each between Jan-Jun and July-Dec. 4 out of 8 individuals went on to hold leadership roles in the organisation.4. Responsible for training team members over 6 months.5. Worked alongside Marketing and Operations departments as… Show more 1. Responsible for Sales of the AIESEC Corporate product. Closed 10+ accounts.2. Managed intern itinerary, including procuring as well as making documentation, acquiring Visa letters, FRRO documents, local accommodation etc.3. Led 2 teams of 4 individuals each between Jan-Jun and July-Dec. 4 out of 8 individuals went on to hold leadership roles in the organisation.4. Responsible for training team members over 6 months.5. Worked alongside Marketing and Operations departments as the Interdepartmental Liason. Show less

1. Generated relevant content for the AIESEC blog2. Handled social media accounts, improving lead acquisition through these media3. Curated media partnerships with micronlogs and media outlets for greater outreach

Handled the social media accounts for the company, increasing twitter and Facebook outreach by a factor of 6500% (based on 28 day analytics)Was part of the sales team; did cold-calling, created prospective client lists, updated PowerPoint and brochures, attended sales meetings and negotiations.