• Streamlined ETL processes using Azure Data Factory and SQL Server Integration Services (SSIS), cutting data processing time by 30% and ensuring timely delivery of insights.• Developed and maintained automated Power BI dashboards, accelerating decision-making processes and enhancing insight delivery speed by 40%.• Applied clustering and regression analysis techniques in Python, identifying key trends and correlations that improved operational efficiency by 15%.• Utilized Azure Databricks for large-scale data processing and advanced analytics, reducing data pipeline latency by 25%.• Conducted data validation and integrity checks to maintain the accuracy and reliability of data used for critical business decisions.• Engineered performance-optimized SQL scripts and stored procedures, enabling faster and more efficient data access for reporting and analysis.• Collaborated with stakeholders to gather requirements and deliver data-driven solutions that aligned with business goals, driving a 20% increase in operational efficiency.

• Led the development of a data-driven marketing strategy, utilizing Python and machine learning models to predict customer behavior, resulting in a 25% increase in customer retention.• Architected and optimized ETL pipelines using Talend, consolidating data from CRM and ERP systems, which enhanced data accuracy and reduced discrepancies by 35%.• Designed and deployed interactive dashboards in Tableau and Power BI, providing real-time insights that boosted marketing ROI by 20% and enabled data-driven decision-making.• Managed the migration of data infrastructure to AWS Redshift, leading to a 30% reduction in operational costs and faster data processing.• Conducted A/B testing and statistical analysis to refine marketing strategies, improving customer engagement and campaign effectiveness.• Automated reporting processes with Python scripts, reducing manual effort and increasing operational efficiency by 25%.• Collaborated with cross-functional teams to define business requirements, translating them into actionable data insights that aligned with strategic objectives.