While building my last two companies, I experienced firsthand how hiring the wrong talent can set back an organization—not just financially, but also in terms of morale, culture, and long-term growth. The hiring process was chaotic: talent acquisition teams spent countless hours on tedious, manual tasks, and most organizations lacked structured hiring frameworks, leading to inconsistent and often poor hiring decisions.• 82% of companies make the wrong hire according to a study by Gallup, costing them 30% of the employee's annual salary on average.• Even worse, the failure rate for senior-level hires is over 50%. The problem is clear—organizations often hire based on "gut feelings" or urgency rather than structured, evidence-based processes. They skip critical steps like crafting a detailed scorecard or using objective methods to assess a candidate’s fit for the role.This realization led me to build 𝐀𝐢𝐗𝐩𝐞𝐫𝐭𝐑𝐞𝐜𝐫𝐮𝐢𝐭, where we are rethinking hiring from the ground up. Our mission is to eliminate the inefficiencies and guesswork in hiring, enabling organizations to make evidence-based, data-driven hiring decisions. We are not building this for ourself but for all organizations and we want to work with you to craft this product for you as per your needs. If you’re a company struggling to find the right talent or a professional passionate about transforming the future of work, I’d love to connect and collaborate. 𝐃𝐨𝐧'𝐭 𝐰𝐨𝐫𝐫𝐲, 𝐰𝐞 𝐰𝐨𝐧’𝐭 𝐜𝐡𝐚𝐫𝐠𝐞 𝐲𝐨𝐮 𝐭𝐢𝐥𝐥 𝐰𝐞 𝐦𝐚𝐤𝐞 𝐬𝐜𝐫𝐞𝐚𝐦 "𝐓𝐚𝐤𝐞 𝐌𝐲 𝐌𝐨𝐧𝐞𝐲, 𝐈 𝐧𝐞𝐞𝐝 𝐭𝐡𝐢𝐬".

The go-to guy at BlinkX (by JM Financial). Joined very early as one of their first few team members. Operated with a founder's mindset and built the company from the ground up, overlooking and leading multi-functional responsibilities such as Product management, Innovations, Strategic Partnerships & Projects, Brand Growth, Hiring, Campus Relations, and establishing various verticals and processes that were necessary to grow fast.Started from 0 and worked with every function to reach 100K users. Some of the key projects I led at BlinkX since 2022:1. Product Development & Innovation• Defined the digital lending business plan and started a new vertical• Product Head - Digital loan against shares product• Established the Innovation Program, with workshops and experimental projects to drive innovation as a culture in the organization • Initiated AI and innovation projects such as the Hyper-personalized Nudge Engine and other services built using GenAI.2. Strategic Partnerships• Built a strategic partnership Between JM Financial and Google Cloud to co-develop new products.Cultivated partnerships with Google Play, Google Marketing, Moengage, VWO, Niveus etc. to drive growth and innovation.• Launched a new business division, leveraging BlinkX’s digital and brick-and-mortar FS broking capabilities to create a new service and revenue stream in partnership with other large financial institutions in India.3. Brand, Marketing & Growth• Led the Brand and Growth vertical, focusing on brand creation, social media, influencer, and guerrilla marketing campaigns.• Estd. the digital marketing division and integrated automation tools to optimize campaign management and lead generation.• Implemented product analytics & CRO strategies to enhance user experience and business growth.4. Talent Acquisition• Headed campus hiring drives, hired 100+ full-time employees & interns in 2 years.• Directed lateral hiring initiatives, strengthening a diverse & capable workforce.

In the entire tenure at JM Financial, I majorly contributed to the FinTech/Digital Business Division, BlinkX. I also led few group level projects focusing on driving innovation and digital transformation within JM Financial i.e.,• Led the digitization and transformation of the Management Information System (MIS) for JM Group business heads, enabling real-time data insights and data-driven decision-making through advanced KPIs and predictive analytics.• Spearheaded the JM Financial 50 Years Brand Campaign, focused on enhancing the brand’s legacy and market presence.

Founded a start-up focused on digitizing the unorganized private tutoring segment by providing all-in-one agnostic Android & Web solution (B2C SaaS) to create a digital classroom and enable growing need of beyond classroom connect

Worked with the Director Marketing Office of IndianOil (2nd highest desk (after the chairman) in the organization). Worked closely with the leadership, industry officials, Govt. of India officials (incl. ministry and economic advisors). Major projects included:- Reviewing historical sales trends and demand drivers. Developed forecast models.- Forecasted short & long-term demand allocation with ± 2% accuracy to facilitate supply of ~80 million metric tons of petroleum & oil products- Designed KPIs and set monthly and annual sales targets for all states for all petroleum, oil and lubricant products.- Developed a scenario based long-term demand forecasting model (~20 years) using statistical methods and market intelligence to forecast petroleum and oil products demand of the country till 2040 - Project lead for developing a real-time digital dashboard providing visual analytics with drill-down capability for Dir (Mktg)- Conceptualized & designed PowerBI dashboards reducing 250+ manhours monthly for data analysis & multiple reports - Key person for collaboration with other PSU & private oil companies & internal stakeholders for MIS and business reports- Drove automation & Implementation of analytics and reports generation for monitoring 120+ projects worth 5000Cr.+- Fabricated strategies and implemented 6 Central Govt. and Prime Minister's Office schemes across the divison at PAN India level to provide access to insurance, business loans etc. to millions of people.- Planned and executed downloads and registration of 370K+ Arogya Setu app for COVID-19 awareness among IOCL supply chain.

• Led a team of 8 consultants for market entry project for a leading US tele-consultation healthcare player in India• Designed go-to-market strategy, product offerings, forged business alliances and delivered first version of mobile app• Conceptualized and executed rebranding, sales planning & the product launch for an Ayurveda Company in India• Led the branding & communication team for launching ATL and BTL campaigns for the company in Uttrakhand state

• Responsible for driving business development and growth-centric strategic initiatives for different product categories.• Devised strategies for Digital Marketing and launched campaigns on Facebook and Instagram for brand awareness.• Conceptualized and executed offline marketing campaign for understanding customer mindset & product acceptance.• Worked as a Product Architect and designed a software dashboard for the corporate wellness program of Helfis.• Devised strategies for customer acquisition & forged business alliances with different organizations in various sectors.• Identified different marketing channels and developed marketing strategy and content for the channels.• Provided analytics based insights to help iterate on the products to make it more useful to customers.• Conceptualized a differentiated communication strategy for the digital and offline marketing space.• Conducted market research to understand consumer behavior & developed a go to market strategy.• During my tenure at Helfis as a Marketing Associate, I worked on a live project from Jan-Mar 2017 and as an Intern from Apr-Jun 2017.

• Formulated and implemented social media, branding, and client acquisition strategy for the company.• Conceptualized and articulated content for the company website and developed marketing strategy.• Provided management consulting to various departments for the company in order to achieve optimal all round growth.

• Developed a smart street light in collaboration with Texas Instruments Inc. using an ultra-low power consuming microcontroller which can be automatically switch on/off according to the sunlight, time and weather conditions.• The product also included other features such as remote control of street lights for an area from a central hub.

• Developed 2 product for the company in collaboration with STMicroelectronics which has to embed micro-controllers to control the status of the light wirelessly.• Analysis of existing similar products in the Indian market and collaboration with one of the multinational micro-controller manufacturing companies such as ST Microelectronics, Texas Instruments, Atmel, etc. for developing the product.• In the whole period of two months, two products were made and sent for testing.