Provided leadership and strategic direction in developing partnership and services enablement strategy – driving device upgrades, unlocking new customer acquisition, maximizing product attach, and reinforcing customer loyalty.• Spearheaded year-over-year increase in partner investment amongst Tier 1 strategic partners, including Microsoft, Google, Qualcomm, and Intel. • Pioneered the development and implementation of a comprehensive partnership governance framework - driving tighter cross business-unit co-ordination & collaboration with partners. • Conducted competitive analysis across the Phone, Tablet & Wearable product & service portfolio, identifying key strategic gaps and formulating a comprehensive partner strategy to counter competitive dynamics.• Drove pivotal engagement with priority targets, including Spotify, Xbox, Peloton & Ticketmaster. • Identified, rationalized, and disseminated a comprehensive playbook of under-utilized service offers, amounting to $400+ per device in incremental value.

• Accelerated revenue growth across Samsung Computing portfolio (Chromebook, Windows PC, and Android Tablet) in US market.• Spearheaded the transformation of sales metrics, channel analysis, and promotional modeling for the PC and Tablet business to optimize budget impact. • Cultivated strong engagement with PC partners to develop mutually valuable strategies and unlock incremental investment support, pivotal to achieving positive performance YoY.• Provided leadership for business and partner growth strategy, from development through to execution, showcasing a dynamic response to competitor & pandemic dynamics.• Attained the status of the fastest-growing PC brand in the US, securing the #5 position as the most popular PC brand in the B2C segment (NPD, M/S ($)).• Reinforced the company as the #2 brand (NPD, M/S ($)) in the tablet market in the US.• Successfully achieved the #2 Brand (NPD, M/S ($)) Chromebook in the US consumer market.• Orchestrated audit and overhaul of disjointed (4P’s) Product, Promotion, Pricing, and Place (Channel) plans, Implementing a cohesive strategic framework to close gaps & track progress through quarterly benchmarking against priority KPIs.

• Unlocked new commercial growth through ecosystem development and supporting strategic partnerships.• Spearheaded the development and implementation of innovative ecosystem strategies in 2018 and 2019, driving the successful rollout of 'Connected Health' and 'Future of Work' commercial platforms. • Unlocked new avenues for commercial growth by fostering strategic partnerships and enhancing the organization's position within the market.

Ignited product, partnership and go-to-market leadership in the US for Gear VR and Gear 360. Accelerated stakeholder support and built service platform to stimulate product engagement, ecosystem health and consumer retention.• Spearheaded successful market penetration of the VR & AR new computing medium by leveraging product initiatives, forging key partnerships, and assuming a pivotal go-to-market role for Gear VR and Gear 360 in the United States. • Achieved positive outcomes, including propelling Gear VR to secure the #1 unit share in the VR HMD market. • Pioneered the creation of the Samsung VR video service, positioning it as the #1 destination for filmmakers.

Expanded Reuters’ global sports and video LOB’s to meet shifting customer demands amidst evolving content business models by spearheading the expansion of Reuters' global sports and video lines of business to help customers monetize audiences.• Sourced and on-boarded content partners to address coverage gaps and rollout of new content distribution platform.