Noah Norman Email & Phone Number

HARD WORK PARTY CREATES EXPERIENCES, ARTWORKS, and DIGITAL OBJECTS with COMPLEX INNER LIVES.OUR SPECIALTIES ARE NOT LIMITED TO:STRATEGY in PRACTICEFORM FOLLOWING FUNCTIONUSER EXPERIENCE DESIGNMOTION DESIGNCUSTOM SOFTWARECUSTOM LIGHTINGCUSTOM SENSINGNOVEL DISPLAY TECHNOLOGIESORTHOGONAL THINKINGDATA VISUALIZATIONASKING WHYDISCOVERING WHYJUDICIOUS USE of TRENDY IDEASBEAUTY, DRAMA~ and ~SENSITIVE APPLICATION of FORCEhttps://hardwork.party

For Twitch, with Brooklyn's beloved music institution Elsewhere, built a COVID-safe multi-camera streaming studio and uber-application for a gonzo fan-driven fully-interactive live music comedy space spa cult show streamed live on Twitch. The studio was purpose-built for realtime compositing of talent onto virtual sets manipulated live by the audience. Wrote multiple layers of middleware to take advantage of every interaction modality Twitch offers in an effort to create the juiciest, most tactile, most participatory talk show ever. Also made roughly 20 real-time music videos for live performances by guests like Princess Nokia, Starchild and the New Romantic, and Paperboy Love Prince.For more, visit https://hardwork.party/#/elsewhere-sound-space/

Boulder, Co, Us

For Boulder's Rosetta Hall, designed and built an entirely custom, hybrid lighting/video system. The basic elements appear to be large frosted-glass icosahedra and octahedra pendants, with circadian-adjusted white lighting by day, but at night the system becomes a full-on club lighting system that causes the surface of the pendants to behave like low-resolution video.Case study with moving images here: https://hardwork.party/#/rosetta-hall-2019/

Us

Early in 2018, Pitchfork approached with an idea for Jack Daniel’s that centered around music and the materiality of the whiskey-making process. From the start, the design of the project was for a handful of cymatic ‘instruments’ - sort of visual synthesizers - to be played by an artist as part of an original composition, and then to live on as freestanding interactive installations at a future event. This seemed like the perfect opportunity to collaborate with my dude FaltyDL.In preproduction, we dug deep into the rich history of cymatic effects, looking for reference and documentation to inform design scale, interaction, repeatability, and practicality. Because Drew / FaltyDL had to compose an original tune in part on these ‘instruments’, our task was to design them to be played in as close to a consonant scale as possible.On the build, I teamed up with friends Dave and Gabe and spent a fun few months playing with materials, drivers, sounds, and setups, looking for ways to re-contextualize the classic cymatics gags as musical instruments built from the base materials of Jack Daniel’s production process - things like charcoal, cork, oak, sawdust, copper, smoke, and fire, and attempting to tune them, not just in the frequency of the audio that drove them, but in their appearance in-camera, as the camera’s shutter created the periodic exposure that would be provided by an industrial strobe light in the installation context.In the end, we built as much as possible of the effects themselves out of, and supported by, some beautiful used Jack Daniel’s barrels, which kept the look themed and smelled great as well.For more, check the case study: https://hardwork.party/#/distillationinwaves/

Brooklyn, Ny, Us

While technically a video shoot, Le Club Accor Hotels’ Seeker project brought together all the challenges of a live-to-tape event, live special effects, and several interactive digital media moments into one seamless multi-camera experience for a series of influencers and visitors from the press.The premise, conceptualized and directed by The Mill, was to use biometric indicators to gauge guests’ reactions to a series of prompts, and to use those indicators to suggest an appropriate vacation destination from the Accor portfolio.For this project, working for AV&C, provided technical direction services, overseeing dynamic content on acres of curved LED walls, water gags, ferrofluids, multiple custom fabricated elements, and the choreography necessary to make it feel seamless again and again to the talent seeing it for the first time.Also provided interaction and graphics development services, creating the ‘hero’ moment that asked the users to improvise movements in concert with a constellation of burning embers in an immersive environment.For more, check out the case study: https://hardwork.party/#/accor-avc-seeker-2018/

Brooklyn, Ny, Us

The New York City Ballet Art Series is a continuation of the work started by New York State Theater architect Philip Johnson and NYCB founder Lincoln Kirstein, a curatorial tradition dating back to the theater's founding in 1964. Work in the space includes a permanent collection of works featuring some by Jasper Johns and Lee Bontecou, and more recently, as part of the annual Art Series program, installations by Dustin Yellin, FAILE, and JR.For their 2017 installation, the fifth in the new Art Series, NYCB commissioned Finnish artist Santtu Mustonen, whose work begins as paint and is presented here as digital animations that flutter and breathe like living brushstrokes.For the 6-week installation, Hard Work Party provided technical direction, spec'ing playback hardware, projection, and lighting, as well as providing programming services, creating a custom, scheduled playback platform for the 4-channel video, accompanying audio, and lighting animations.We worked closely with AV integrators SenovvA, who provided projection design and rental support, fabricators Gamma NYC, who designed, built, and rigged the screens, and Santtu's representation, Hugo and Marie, who coordinated the effort. The scale of the finished piece is colossal. The projection geometry is borderline preposterous (we surprised even Panasonic with this one). The bang for the buck is stupendous (hat tips all around). The result is at once awesome and subtle.Santtu's work shines, and his 14-minute composition feels painterly, austere, and delicate writ large in the promenade. We're very proud of this one.For more, visit: https://hardwork.party/nycb-art-series-santtu-mustonen/

Seattle, Wa, Us

KEXP is more than a radio station - it's an institution, for both Seattle and for music fans worldwide.The public station is known not just for its radio or web stream broadcasts, but increasingly for its at once polished and intimate video recordings of live in-studio performances from legends and up-and-comers alike.In its former, more modest studios, KEXP's rather small live performance room became known for the christmas lights twinkling in the background bokeh.Recently, through the largesse of its fans and a number of supporting organizations in the Seattle area, KEXP was given entirely new, updated facilities, including a vastly upgraded live performance room. Along with the new space, it was time to upgrade the look.For Listen, in a project supported by Microsoft as part of their Music x Technology initiative, we teamed up with LED engineer and technical director David Crumley and our strategic partners Slanted Studios to create a wraparound low-resolution LED wall with custom software to drive it.The system is, at its heart, driven by TouchDesigner, which is used to generate about 15 custom animations - a mix of particle systems, 3D geometry, fluid simulations, and basic shader approaches, with some looks using the Kinect to capture and animate performers' movements. All are controlled by a Surface tablet from which the team can change any looks' colors, speed, brightness, and masking on the fly.The LED display itself is a custom-manufactured system to Crumley's spec, permanently installed into the structure of the room. After a successful kickoff performance in January 2017, we look forward to seeing what the KEXP team do with the system and seeing the twinkle in the background of their videos for years to come. For more, visit: https://hardwork.party/kexp/

New York, Us

Giphy is where the internet goes for GIFs, and, increasingly, where artists go to showcase original work in low-res, bite-sized loops. In 2016, for the first time, Giphy and Rhizome.org wanted to bring GIF art, art that shares the GIF aesthetic, and art by artists known for their GIFs, into meatspace. This meant, in various cases, high resolution, large scale, projection mapping, virtual reality, and interactivity, sometimes all at once.We were thrilled at the chance to shoot from downtown with our old pals Dark Igloo on this one, finding creative solutions to technical challenges like calculating weird projection geometry for trompe l'oeil orthographic mapping, jiggering retractable ceiling tethers for idiosyncratic controller setups, and building a GIF-playing basketball arcade game. Thanks to Giphy, Rhizome, and Dark Igloo, Electric Objects, and Senovva for the alley-oop on this one. He's on fire!For more, visit https://hardwork.party/loop-dreams/

New York, Ny, Us

Viacom's Times Square headquarters serves many roles — as office space, production studios, a tourist destination, and as a cultural organ - a place where thousands of employees and creators from the company's diverse networks come together and share a common vision and history.Viacom's internal production studio, Catalyst, came to Hard Work Party and our strategic partners, Slanted Studios, with a need for communicating Viacom's rich history to new hires and VIP visitors. They had a large wall space in their soon-to-be-built visitors' center, a treasure trove of footage spanning decades, and access to Viacom's networks' many properties.At the time, Catalyst knew we had a thing for transparent LCDs, and so of course they made their way into the design. This piece features a custom-made 84" selectively-transparent LCD enclosure with integrated lighting and a 10-point touchscreen. The enclosure houses a series of modular dioramas, each of which has its own software-controlled lighting and mise en scène including lots of 3D-printed characters highlighting key moments from Viacom's past. User interaction with the touchscreen reveals the dioramas behind the opaque screen and triggers scene-specific lighting, giving a feeling of mystery to the box interior.The system was designed from the ground up to take advantage of Catalyst's in-house animation capabilities — lighting, screen graphics, and dioramas are modular and can but updated on the fly. Plus the box doubles as a tanning booth!

New York, Ny, Us

Composition VI is a site-specific artwork installed in the lobby of Viacom's Times Square building at 1515 Broadway.The piece was the result of a series of independent creative iterations, beginning with meditative live image manipulation and eventually arriving at this complex force and particle system using Kinect input to drive interaction.As visitors move through the lobby space, their paths and body movement are flattened into an orthographic space, spanning both massive video walls across the lobby, rendered as directional flechettes, and painted with a dynamic color system.A sophisticated rule set, refined through extensive user testing, assigns attractive and repulsive forces and particle emitters to users' heads and hands. The result is a balanced system that responds immediately to passersby, welcomes initial exploration, and yet rewards long-term play and engagement. We created this piece with our old pals and collaborators Slanted Studios and we're already looking forward to more fruitful collaborations and wondering why we haven't been doing this stuff together all along.This piece was commissioned by Viacom's Catalyst group, supported by Art at Viacom, and made with TouchDesigner.For more, including some sweet GIFs, visit https://hardwork.party/#/viacom-composition-vi/

For all three iterations of F5, an NYC-based 2-day creativity conference, AM handled all technical production elements from vendor contracting and stage design to run of show and show call. More than most, this production requires close coordination with presenters to accommodate some particularly challenging technical needs. 2011's lineup featuring with live musical performances from Kid Koala, Tanya Morgan, and Wayne White, some puppets, a huge balloon sculpture, a coordinated balloon drop, a robot, a moderated talk with acclaimed director Mark Romanek, and, most importantly, ecstatic attendees. 2009's show featured talks and screenings from folks like Charlie White, Psyop, and Ed Ulbrich from Digital Domain as well an indie arcade from the very rad NYC-based Babycastles.In 2015, with the demise of Roseland Ballroom, the conference headed to Terminal 5 with speakers like maniac animator Gmunk, Cosmos director Brannon Braga, and Pentagram partner Eddie Opara in the lineup. This time around, we hosted an entire floor of art installations from teams like MPC, Positron / Voxiebox, Magnus Östergren (Goo Create) and our good friends Jodi Terwilliger (of HUSH), Antfood, and Dark Igloo.

Created and installed new permanent lighting installation at Glasslands Gallery, a well-loved Brooklyn music venue. The new design is a 300-channel distributed RGB LED system housed in flame-retardant diffusion tubes made of simple, affordable materials. Developed custom software platform to drive the system with inputs such as LFOs, OSC, MIDI, audio analysis, and high-level controls that allow house staff to shape dynamic and evolving lighting looks with high-level, application-specific code.https://hardwork.party/#/glasslands-permanent-installation/

San Francisco, Ca, Us

Provided managment, preproduction, full run, and strike support as well as press appearances for WIRED Magazine's seasonal pop-up store for a solid decade. Managed staff including training, buildout, day-to-day operations, loadout, and strike, as well as granting on-camera interviews and studio appearances to press like BBC, ABC, NBC, NY1, WYNC, G4, NPR, LXTV, Reuters, and more. Assisted in execution of events for clients and partners like Amex, Nokia, Sony, VW, Nikon, Saturday Night Live, Grey Goose, Corvette, Jawbone, Heineken, and Infiniti.

Brooklyn, Ny, Us

As pre-production producer through the discovery phase and later as onsite tech lead, assisted Hush in creating two suites for Lyve's debut at CES 2014. The primary 'experience'​ suite featured a large-screen installation showing expository animation in tandem with color information in custom-fabricated LED-illuminated plinths, driven wirelessly over OSC, allowing docents to tell the somewhat technical stories of Lyve use cases in an immediate and visual fashion.http://heyhush.com/work/lyve-ces/

For epic documentarians m ss ng p eces and the 2013 New York City Red Bull Music academy, AM designed a live 3-camera switching system for RBMA's lecture hall studio and directed daily shoots to create the live-edited lecture films hosted on the RBMA site and simulcast throughout the RBMA facility.Guest speakers for the moderated talks included Debbie Harry, Brian Eno, Flying Lotus, Nigel Godrich, Lee 'Scratch' Perry, in addition to a live-streamed Boiler Room edition featuring ?uestlove at a drum kit.

Brooklyn, Ny, Us

Supervised Harajuku, Tokyo run of Hush's amazing Nike 30-second dash interactive installation. Working alongside developers from Red Paper Heart, AM worked in direct contact with Nike Japan and Japanese A/V vendors to install, test, and run two massive LED walls, two specialized military-spec treadmills, Kinect imaging systems and a networked Cinder deployment through the first week of Nike's Ugokidase Station activation.

Working with Largetail, acted as technical director to five simultaneous webcast events happening across the country, receiving simulcasts of Sub Pop's 2012 South by Southwest in New York City, Los Angeles, San Francisco, Chicago, and DC. Hired and directed local techs and A/V vendors, designed display solutions, provided contingency plans including redundant broadband connectivity, and supervised all events, remaining in constant contact with remote teams throughout.

Alongside production partners Event Lab and scenic builders Ramparts Productions, provided interactive design, projection design, iOS control, and Jitter-based playback for installation at the Museum of Arts and Design. The installation showcased Vanity Fair-produced short bios on cross-disciplinary innovators in a museum-quality custom fit-out with striking use of rear projection and wireless technologies.https://hardwork.party/#/vanity-fair-bmw/

Se

On 2007 tour, solely responsible for design, preproduction, and execution of technical elements of eleven consecutive weekly shows on three continents. Scope included five projection displays, support for up to eighteen computers, light, sound, full stage build, networking, text message and web-based voting, realtime online gallery, and simultaneously directing and editing a live webcast. -------2009's tour included sixteen cities plus a global championship at Hammerstein Ballroom in NYC, in addition to expanding the show system to twenty-four machines as a blend of Mac and PC hardware, enabling three simultaneous contests in 2D, 3D and motion graphics. The C&P webcast often drew 1,000 viewers per show.

Directed projection, sound, light, and run-of-show for Pictoplasma's first show in the United States, a two-day conference featuring lectures and screenings at NYU's Skirball Center.http://www.pictoplasma.com

Responsible for film festival; DVD authoring; coordination of video documentation; live video talent booking; as well as contracting, installation, and operation of live video systems for two three-day, outdoor music festivals at two hotel locations in Miami Beach in 2005 and 2006. Coordinated technical aspects of live performances for acts like Cirque du Soliel, Jamie Lidell, Hot Chip, Diplo, and Coldcut.

Surry Hills, New South Wales, Au

For the first Semi-Permanent in the US, a two-day design conference at Lincoln Center, curated over one hour onstage video from international call for entries; contracted technical elements; directed a live video program; and called run of show. http://www.semipermanent.com

Wrote and created original hands-on lessons for 150+ -page original textbook on DVD authoring and manufacturing supervision for Manhattan-based graphics training school Noble Desktop. Taught 2-day seminar covering most topics in the book and leading students through development of several interaction-heavy DVD projects pushing the limits of the DVD spec.

Needham, Massachusetts, Us

Sound design using proprietary tools for MMORPGs Dungeons and Dragons Online, Asheron's Call 2, and blockbuster Lord of the Rings Online. Provided creature, combat, and ambient sound design in LOTRO plus experimental design for DnDO pre-production.

Coded scalable, dynamic 5.1-channel sound systems in MAX/MSP using real-time positioning and cue data from CAVE to spatialize sounds of my own design.

Ba, Computer Music And Multimedia

Education record