Leveraging 20+ years of brand and creative comms experience, I partner with clients and agencies to help define impactful brand and comms strategies, translated into cut-through brand narratives, creative work and storytelling, as well as sustainable social strategies. Available for short and longer term collaborations, and project management.

- Lead Toyota Europe’s Pan-European social media strategy – from development and implementation to governance and measurement.- Lead the European rollout and activation of Toyota’s global Start Your Impossible campaign, linked to the Olympic-Paralympic partnership. - In collaboration with Kinto Europe’s team, oversee the implementation of Kinto mobility services across Toyota’s Pan-European channels.- Manage a wide variety of stakeholder: internal, global headquarters and local subsidiaries; creative, production and media agencies, etc.

- Responsible for brand strategy, brand campaigns and always-on communication, including brand-led storytelling and non-model-related campaigns (i.e. key strategic projects related to hydrogen, electrification, Toyota's Beyond Zero commitment)- European lead for social and editorial activities - from overriding strategy, tools, processes and measurement to activation campaigns and influencer activations.- Manage European part of the global Olympic-Paralympic partnership, incl. campaign activation, influencers and ambassadors, etc.- Contribute to overriding communications strategy and support other stakeholders in their communication projects, incl. corporate and PR, internal communication, and various business units- Manage ongoing KPI tracking, brand performance reporting, and social monitoring- Lead the brand communications, social & editorial, Olympic/Paralympic partnership team, as well as manage agency, tech and freelance suppliers

- Define and manage overriding European social business strategy in line with business and brand objectives- Translate overriding social business strategy into specific social strategy and objectives for different department – i.e. marcoms, PR, CR, and local market rollout- Development and rollout of social projects, incl. social campaigns, launch activations, influencer programmes, motor show activations…- Collaborate with and manage various stakeholders: agency network (social, ATL, lifestyle PR), internal departments, local markets, senior management- Performance measurement, insights reporting and competitor tracking- Rollout and optimisation of social infrastructure, incl. listening, publication, engagement and benchmarking platforms- Monitor industry development to support innovation and identify untapped potential- Define and manage social maturity frameworks, and identify key development needs- Act as a sparring partner for social optimisation for other stakeholder across the organisation

Copywriting, content marketing (strategy, planning, management) and communication consultancy for a wide range of global and local clients across a great variety of industries. Experience across B2C, B2B, corporate, press, above-, below- and through-the-line, social and digital, events. Portfolio includes: Electrolux, Atlas Copco, Hedgren, Nu Skin, Marie’s Corner, Dirk Bikkembergs, Hertog Jan, Pro-Duo, Trustmedia, Nikon Europe, Toyota, Lexus, Saab, British Telecom, DJO, Merck Medical, Starwood Hotels & Resorts, the West Flanders Business Region, IAB / Interactive Advertising Bureau Europe, Flanders DC, Executive Learning Partnership, and many many more.

Responsible for the Group content and conversation strategy – from strategy and implementation to daily follow-up and support. Content strategy, management and copywriting for the various media, from digital and PR to print and video scripts. Offer training and advice, as well as manage external suppliers. Write all press communication on a Group level and offer support for all product-level press communication, as well as organise press events. Offer consultancy and support to the business units on their communication projects.

Copywriting and content management of all brand, product and corporate communication material for the global market. Sharpen the existing communication output and take on a strategic role in the development of new materials and media, including advertising, website, editorial collaborations, e-commerce etc.

Senior copywriter/team leader, with responsibility for concept, copywriting, content and editorial work, as well as client/project consistency on a number of high-profile accounts, including Honda Motorcycles Europe, Pioneer In-car Electronics Europe, Honda Access Europe, Oiltanking Belgium/Global, the Port of Antwerp, Alcatel Managed Communication Services Division Global, Biosense Webster/Afib Alliance Europe, Yanmar Marine Europe, Close the Gap (NGO), Bridgestone Motorcycle Tyres Europe and Hisense Europe.

Full responsibility for all copywriting, content and consistency for clients, including Agfa HealthCare Europe/Global, Agfa Graphics Europe, Agfa Press Global, Alcatel Enterprise Solutions/Carrier Division Global, Nexans Cabling Solutions Europe, and Toyota Europe Corporate. Manage a network of 25 freelance writers worldwide with regard to information gathering in their local language, translation into English, consistency in message and copywriting, and final product.

Manage content, copywriting and editorial process of all brochure, print & poster, and POS projects, as well as local direct marketing campaigns, for client including Pioneer In-car Electronics Europe, Pioneer Home Electronics Europe, Nikon Europe, Terumo Medical Equipment Europe, and JCB Credit Card Company Benelux.